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LevelUp
Designs and develops software for mobile payments, analytics, and campaigns
About LevelUp
LevelUp is a technology company that specializes in creating advanced mobile experiences for restaurants across the United States. The company operates in the restaurant technology market, providing a comprehensive platform that includes mobile rewards, payments, native online ordering, customer relationship management (CRM), and custom campaign creation. LevelUp serves a diverse range of clients, from small independent eateries to large national chains, helping them to engage customers, grow sales, and build scalable mobile strategies.
The business model is primarily B2B (business-to-business), where LevelUp partners with restaurant brands to integrate its technology into their operations. Revenue is generated through a combination of subscription fees for using the platform, transaction fees on payments processed through the system, and additional charges for premium features and custom solutions.
LevelUp's platform offers a broad range of functionalities, including loyalty programs, gifting options, and targeted marketing campaigns, all designed to enhance customer engagement and retention. By leveraging data analytics and customer insights, LevelUp helps restaurants to create personalized experiences that drive repeat business and increase overall sales.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2008
- Headquarters
- Boston, United States
- Employees
- 105
- Open positions
- None listed
- Dealroom signal
- 85.7/100
- Industry
- Fintech, Food
- Sub-industry
- Payments, Financial Management Solutions, In-store Retail & Restaurant Tech
- Sector
- Fintech, SaaS, Banking, Platform, Restaurant Tech
- Business model
- SaaS
- Client focus
- b2b, b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Jul 2018 | $390M | $390M | Grubhub | ↗ |
| DEBTDebt | May 2017 | $13M | — | CentroCredit Bank | — |
Growth signals
Latest recorded traffic for LevelUp is 120 monthly website visits, down 79.3% over the last three months. LevelUp's team grew 75% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
Series B and later7 investors entered at this stage
Balderton Capital- TCTransmedia Capital
Continental Advisors
Dreamit Ventures
CentroCredit Bank- UCU.S. Boston Capital
JP Morgan
Other known investors1 additional known investor
Grubhub
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about LevelUp on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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