L
LevelUp
Fintech · Boston, United States · Founded 2008
Designs and develops software for mobile payments, analytics, and campaigns MoreLess
LevelUp is a technology company that specializes in creating advanced mobile experiences for restaurants across the United States. The company operates in the restaurant technology market, providing a comprehensive platform that includes mobile rewards, payments, native online ordering, customer relationship management (CRM), and custom campaign creation. LevelUp serves a diverse range of clients, from small independent eateries to large national chains, helping them to engage customers, grow sales, and build scalable mobile strategies.
The business model is primarily B2B (business-to-business), where LevelUp partners with restaurant brands to integrate its technology into their operations. Revenue is generated through a combination of subscription fees for using the platform, transaction fees on payments processed through the system, and additional charges for premium features and custom solutions.
LevelUp's platform offers a broad range of functionalities, including loyalty programs, gifting options, and targeted marketing campaigns, all designed to enhance customer engagement and retention. By leveraging data analytics and customer insights, LevelUp helps restaurants to create personalized experiences that drive repeat business and increase overall sales.
Keywords: mobile ordering, restaurant loyalty, customer engagement, CRM, rewards, payments, campaign creator, scalable strategy, data analytics, B2B.
Company overview
LevelUp company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2008
- Headquarters
- Boston, United States
- Employees
- 105
- Open positions
- None listed
- Dealroom signal
- 85.7
Valuation & funding
LevelUp funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Jul 2018 | $390M | $390M | Grubhub | ↗ |
| DEBTDebt | May 2017 | $13M | — | CentroCredit Bank | — |
| GROWTH EQUITY VCOther financing | May 2017 | $37M | — | U.S. Boston Capital · JP Morgan · Highland Capital Partners | — |
| FundingOther financing | Apr 2016 | $5M | — | Undisclosed | — |
| SERIES DOther financing | Aug 2012 | $9M | $36M | Balderton Capital · Dreamit Ventures · Highland Capital Partners | — |
| SERIES DOther financing | Jun 2012 | Balderton Capital · Highland Capital Partners · Transmedia Capital · Continental Advisors | — | ||
| SERIES COther financing | Jan 2011 | Highland Capital Partners · Balderton Capital | — | ||
| SERIES BOther financing | Jan 2010 | Highland Capital Partners · GV | — | ||
| SERIES AOther financing | Aug 2009 | Highland Capital Partners | — | ||
| SEEDOther financing | Jun 2008 | Undisclosed | — |
Growth signals
LevelUp website traffic
Latest recorded traffic for LevelUp is 120 monthly website visits, down 79.3% over the last three months. LevelUp's team grew 75% over the past year.
Comparisons
LevelUp compared with similar companies
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Talent graph
LevelUp's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where LevelUp has talent and traffic
team presence
In the news
Latest news about LevelUp
Recent press, funding announcements, and product moves mentioning LevelUp — open to read from the original sources.
Market sentiment
What the market is saying about LevelUp
An AI-synthesized read of the highest-engagement posts about LevelUp on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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