Upflow

Upflow has developed a software platform designed to assist B2B companies in managing their accounts receivable and streamlining the cash collection process. The company was founded in 2018 by Alexandre Louisy and Barnaby Malet.

The founders' backgrounds appear complementary for this venture. Alexandre Louisy, the CEO, previously worked in M&A at Rothschild & Co and as an investor at an early-stage VC fund, where he likely observed the cash flow challenges faced by many businesses. Barnaby Malet, the CTO, brings the technical expertise, having worked as a software engineer at various companies, including an 8-year tenure at eFounders, a prominent startup studio. This combination of financial acumen and technical skill underpins the company's core offering.

Upflow's primary service is a SaaS platform that integrates with a company's existing billing and accounting software, such as Stripe, Chargebee, Netsuite, and Xero. The platform centralizes customer information and invoices, allowing finance teams to automate and personalize dunning emails and payment reminders. It provides a dedicated portal for a company's clients to view their invoices, access payment history, and make payments directly via credit card or bank transfer. This system aims to reduce the time finance teams spend on manual follow-ups and decrease the rate of late payments, thereby improving a company's cash flow. The platform also offers analytics and reporting features, giving management visibility into key metrics like Days Sales Outstanding (DSO) and providing forecasts for cash collections. Upflow targets a broad range of B2B clients, from small and medium-sized businesses to larger enterprises, including companies like Front, Lattice, and Productboard.

The business model is subscription-based, with pricing tiers structured around the volume of invoices processed or the amount of revenue managed through the platform. By focusing on the critical, yet often manual, process of invoice-to-cash, Upflow operates within the growing FinTech and accounts receivable automation market, addressing a fundamental need for businesses to maintain healthy cash flow and operational efficiency.

Keywords: accounts receivable automation, B2B payments, cash flow management, invoice-to-cash, financial technology, dunning management, payment processing, SaaS, order-to-cash, DSO improvement