COMPANY PROFILE

Layar

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Connects our digital lives with the physical world - Acquired by Blippar

Amsterdam, NetherlandsFounded 2009Marketing

Valuation $0–100M Latest valuation · 2010

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Layar

Layar operates in the augmented reality (AR) and interactive print technology market, providing tools and services that enable users to create and share AR experiences. The company serves a diverse client base, including developers, educators, students, charities, and businesses looking to enhance their print materials with interactive content. Layar's business model revolves around offering a suite of products such as the Layar Creator and Blippbuilder, which allow users to upload images and create personalized AR experiences. The company generates revenue through subscriptions, licensing fees, and sponsored programs that provide AR creation credits to various groups. Layar's mission is to revolutionize how people discover and interact with information by leveraging AR technology. The company is part of the Blippar group and is dedicated to providing high-quality products, customer service, and industry expertise.

Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2009
Headquarters: Amsterdam, Netherlands
Employees: 31
Open positions: None listed
Dealroom signal: 78.4/100
Industry: Marketing
Sector: Marketing, Retail, StartupAmsterdam, Immersive Technologies, Hard Tech, Woman Founder
Technology: Augmented Reality
Client focus: b2b
Links: Website LinkedIn X

Latest news

Press, funding announcements and product moves mentioning Layar.

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Funding history

3 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	Jun 2014	$0	—	Blippar	—
SERIES B✓Equity / VC	Nov 2010	$11M	$44M	Intel Capital	—

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Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Profit	Margin
2026		—
2025		—
2024		—
2023		—
2022		—
2021		—
2020		—

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Growth signals

Layar website traffic

Latest recorded traffic for Layar is 5.6K monthly website visits, up 69.7% over the last three months. Layar's team grew 55% over the past year.

Latest monthly visits5.6K 3-month web change+69.7% 1-year team growth+55%

Monthly website visitsOct 2014–Jul 2026

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Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Company	Headquarters	Status	Employees	Total funding	Valuation
AUAugmaniaThe Augmented Reality Platform for creating awesome experiences	Berlin, Germany	Operational	1	—	—
CRCrosscreatorsHelps to revolutionise communication with customers using augmented reality for advertising, retail, education, and entertainment	Tbilisi, Georgia	Operational
DIDidimoThe world’s leading provider of fast, automated solutions for the generation of high-quality real-time digital human avatars	Matosinhos, Portugal	Operational
RERealcastDevelops video games and interactive experiences for extended reality	Ivry-sur-Seine, France	Operational
IMImmersiv.ioAugmented reality solutions for live sports experiences	Paris, France	Operational
CGCGTraderCGTrader ARsenal transforms 2D product images into photorealistic 3D models for Augmented Reality retail experiences	Vilnius, Lithuania	Operational
FIFits.meFit recommendation solution for eCommerce	Tartu, Estonia	Acquired
RORoomixThe all-in-one DIY platform helping customers navigate from inspiration to action	London, United Kingdom	Operational