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LawnStarter
LawnStarter allows homeowners to schedule lawn mowing, fertilization, bush trimming and other specialty services from vetted, local lawn service providers.
About LawnStarter
LawnStarter is a dynamic startup that simplifies lawn care services through an easy-to-use online platform. The company primarily serves homeowners and property managers who need reliable and efficient lawn care solutions. Operating in the landscaping and lawn care market, LawnStarter connects clients with local, fully insured professionals who provide a range of services including lawn mowing, aeration, landscaping, pest control, irrigation, and tree care.
The business model of LawnStarter is based on a marketplace approach. This means they act as an intermediary, linking customers with local lawn care providers. Customers can book services online, track the progress of their orders, and provide feedback on the quality of the work. LawnStarter ensures that all service providers are insured, adding a layer of security for the clients.
LawnStarter makes money by taking a commission from each transaction between the customer and the service provider. This commission-based model allows the company to scale efficiently without the need to maintain a large inventory or workforce. Additionally, LawnStarter offers a subscription service for regular lawn maintenance, providing a steady revenue stream.
The company also engages with the community through initiatives like the Lawntrepreneur Scholarship, which supports young entrepreneurs with innovative ideas in the lawn care industry. This not only helps in building brand loyalty but also fosters a new generation of business leaders.
In summary, LawnStarter leverages technology to offer a seamless lawn care experience, ensuring high-quality service through a network of vetted professionals. The company’s focus on customer satisfaction and community engagement sets it apart in the competitive lawn care market.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2013
- Headquarters
- Austin, United States
- Employees
- 508
- Open positions
- 7
- Dealroom signal
- 87.7/100
- Industry
- Enterprise Software
- Sector
- eCommerce & Marketplaces, Verification, Collaboration, Messaging, Customer Service, On-Demand, Directory, Branding, App, Insurtech
- Business model
- Marketplace & ecommerce, SaaS
- Client focus
- b2c
- Investment activity
- 1 company, latest Aug 2021
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VCOther financing | Nov 2019 | $11M | $42M | Lerer Hippeau · Edison Partners | — |
| SERIES AOther financing | Jun 2015 | $6M | $24M | Techstars · Binary Capital | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for LawnStarter is 920K monthly website visits, down 1.1% over the last three months. LawnStarter's team grew 15.5% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed5 investors entered at this stage
Gary Vaynerchuk
Vayner/RSE
Rony Kahan
Rob Taylor
Cotter Cunningham
Series A5 investors entered at this stage
Techstars
Right Side Capital ManagementBinary Capital
Edison Partners
Lerer Hippeau
Other known investors5 additional known investors
Active Capital
Bull Creek Capital
FJ Labs
MetaProp
Ryan Harmon
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about LawnStarter on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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