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LawnStarter

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LawnStarter allows homeowners to schedule lawn mowing, fertilization, bush trimming and other specialty services from vetted, local lawn service providers.

Austin, United StatesFounded 2013eCommerce & Marketplaces
Valuation $50–100M Last recorded · 2019
Revenue $10–50M Latest reported FY
Headcount 500–1k Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for LawnStarter and the history behind them.

About LawnStarter

LawnStarter is a dynamic startup that simplifies lawn care services through an easy-to-use online platform. The company primarily serves homeowners and property managers who need reliable and efficient lawn care solutions. Operating in the landscaping and lawn care market, LawnStarter connects clients with local, fully insured professionals who provide a range of services including lawn mowing, aeration, landscaping, pest control, irrigation, and tree care.

The business model of LawnStarter is based on a marketplace approach. This means they act as an intermediary, linking customers with local lawn care providers. Customers can book services online, track the progress of their orders, and provide feedback on the quality of the work. LawnStarter ensures that all service providers are insured, adding a layer of security for the clients.

LawnStarter makes money by taking a commission from each transaction between the customer and the service provider. This commission-based model allows the company to scale efficiently without the need to maintain a large inventory or workforce. Additionally, LawnStarter offers a subscription service for regular lawn maintenance, providing a steady revenue stream.

The company also engages with the community through initiatives like the Lawntrepreneur Scholarship, which supports young entrepreneurs with innovative ideas in the lawn care industry. This not only helps in building brand loyalty but also fosters a new generation of business leaders.

In summary, LawnStarter leverages technology to offer a seamless lawn care experience, ensuring high-quality service through a network of vetted professionals. The company’s focus on customer satisfaction and community engagement sets it apart in the competitive lawn care market.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2013
Headquarters
Austin, United States
Employees
508
Open positions
7
Dealroom signal
87.7/100
Industry
Enterprise Software
Sector
eCommerce & Marketplaces, Verification, Collaboration, Messaging, Customer Service, On-Demand, Directory, Branding, App, Insurtech
Business model
Marketplace & ecommerce, SaaS
Client focus
b2c
Investment activity
1 company, latest Aug 2021
Capital deployed
—
Preferred round
ACQUISITION

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VCOther financing Nov 2019 $11M $42M Lerer Hippeau · Edison Partners —
SERIES AOther financing Jun 2015 $6M $24M Techstars · Binary Capital —
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

LawnStarter website traffic

Latest recorded traffic for LawnStarter is 920K monthly website visits, down 1.1% over the last three months. LawnStarter's team grew 15.5% over the past year.

Latest monthly visits920K 3-month web change-1.1% 1-year team growth+15.5%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

15 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed5 investors entered at this stage

  • Gary Vaynerchuk
  • Vayner/RSE
  • Rony Kahan
  • Rob Taylor
  • Cotter Cunningham

Series A5 investors entered at this stage

Other known investors5 additional known investors

  • Active Capital
  • Bull Creek Capital
  • FJ Labs
  • MetaProp
  • Ryan Harmon
Team profiled 19 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
10 countries with
team presence
🇺🇸 United States43.6%
🇵🇭 Philippines32.1%
🇧🇷 Brazil16.4%
🇿🇦 South Africa1.2%
🇲🇽 Mexico1.2%
Top 5 of 10 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about LawnStarter on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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