Keking

About Keking

Shanghai Kaijing Xinda Technology Group Co., Ltd., operating as Keking, is a technology firm targeting the logistics sector in China. Founded in 2015 by Zhang Shiwei, the company was established to address the financing and operational inefficiencies prevalent among small and medium-sized logistics enterprises. Zhang Shiwei, who previously served as the head of the big data team at China Merchants Bank's credit card center, leveraged his background in finance and data analytics to tackle these industry challenges.

Keking provides a logistics cloud SaaS platform that digitizes and streamlines operations for its clients, which include freight owners, logistics companies, and individual drivers. The platform integrates transportation management, vehicle tracking, financial settlement, and other services, creating a unified flow of logistics, capital, information, and goods. By converting operational data into digital assets, Keking can accurately assess the creditworthiness of small and medium-sized logistics businesses, which often lack the physical collateral required by traditional financial institutions. This data-driven approach allows the company to offer financial products such as freight and truck financing.

The company's business model is centered on providing these technology and financial services. Revenue is generated through its suite of digital tools and financial offerings that help clients manage cash flow and reduce operating costs. A significant milestone for Keking was its Series C funding round, which raised 1 billion yuan and was led by Ant Group (formerly Ant Financial) and Centurium Capital. This partnership enabled a deep strategic cooperation with Ant Group, integrating Keking's services into the Alipay platform to provide more accessible financial products for the logistics community.