COMPANY PROFILE

KEEPS

Innovative software solutions enhancing operational efficiency, profitability, and client retention in the automotive service industry

Richardson, United StatesFounded 1993Other B2B Software

Valuation $50–100M Last recorded · 2022

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About KEEPS

KEEPS Corporation, founded in 1993 by Vernon Branch, is a leading provider of innovative software solutions tailored for the automotive service industry. The company has a rich history of pioneering critical management practices and automotive service technologies. In 2013, Les Silver, a notable figure in automotive service technology, partnered with Branch, further solidifying KEEPS' position in the market. The company operates primarily in the retail automotive sector, serving clients such as automotive service providers and dealerships. KEEPS' business model revolves around developing and selling software that enhances operational efficiency, profitability, and client retention for its clients. The company generates revenue through software sales, subscriptions, and service fees. Significant investments from FM Capital, SSM Partners, and LLR Partners have fueled KEEPS' growth and expansion, including the acquisition of Dynatron Software. KEEPS continues to leverage technology and data to meet the evolving needs of the automotive service industry.

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At a glance

Status: Operational
Founded: 1993
Headquarters: Richardson, United States
Employees: 22
Open positions: None listed
Dealroom signal: 74.0/100
Industry: Enterprise Software
Sector: Other B2B Software
Client focus: b2b
Links: Website LinkedIn

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Funding history

3 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
LATE VCOther financing	Jul 2022	$11M	$42M	Undisclosed	↗
FundingOther financing	Jan 2021	$33M	—	SSM Partners	—

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Growth signals

KEEPS website traffic

Latest recorded traffic for KEEPS is 790 monthly website visits, down 53.5% over the last three months. KEEPS's team grew 15.8% over the past year.

Latest monthly visits790 3-month web change-53.5% 1-year team growth+15.8%

Monthly website visitsFeb 2026–Jul 2026

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