Kalading

About Kalading

Kalading, registered as Beijing Kalading Automotive Technical Services Co., Ltd., is an automotive service company established in 2012, initiating its on-demand maintenance services in 2013. The company was founded by Jisheng Ji, who serves as the chairman. Prior to Kalading, Ji was the chairman of an auto insurance agency, a background that provided foundational insights into the automotive service market.

The company operates in China's automotive aftermarket, providing a range of car maintenance and repair services directly to consumers. Kalading pioneered the business-to-consumer (B2C) on-demand car maintenance model in China, allowing customers to book services through its website, WeChat account, or a service hotline. This model addresses the need for convenient and transparent car care, a significant shift from the traditional dealership or independent garage experience. Revenue is generated from service fees and the sale of automotive parts and products. The company acts as an authorized reseller for major brands like Castrol and ExxonMobil and also markets its own in-house developed products, such as a PM 2.5 air filter.

Kalading's core service is on-demand, on-site vehicle maintenance, where technicians travel to the customer's location. This offering is complemented by services at physical, company-owned community maintenance stores and 24-hour self-service car wash stations. The company emphasizes quality and transparency by employing its technicians full-time and providing them with standardized training, rather than using freelancers. This strategy is designed to ensure a consistent and high-quality customer experience. Service processes are digitally managed, with transparent reporting and video recordings of the service. Since its inception, Kalading has expanded its footprint to cover over 10 major cities in China and has serviced more than two million orders.