J
JWP Connatix
The World's Most Popular Video Player on the Web
About JWP Connatix
JWP Connatix (formerly JW Player and originally LongTail Video) is a leading global video technology company offering an end-to-end platform for streaming, managing, and monetizing video content. The company provides comprehensive solutions for broadcasters, publishers, and brands that rely on high-quality video experiences to engage audiences and drive revenue.
Founded in 2004 as LongTail Video, the company first gained prominence through the launch of the JW Player — one of the earliest and most widely used online video players. In 2013, LongTail Video officially rebranded as JW Player, reflecting the platform’s evolution into a full-scale video technology business.
In 2024, JW Player merged with Connatix, a leading video monetization and delivery platform, to form JWP Connatix. The merger created one of the largest integrated video technology and monetization platforms in the industry, combining JW Player’s strength in streaming infrastructure and analytics with Connatix’s expertise in content distribution and advertising technology.
JWP Connatix’s platform enables clients to stream, manage, analyze, and monetize video content at scale, ensuring seamless delivery across devices and channels. Its solutions help businesses grow audiences, improve engagement, and optimize video monetization strategies.
The company generates revenue primarily through a subscription- and usage-based model, offering tailored solutions depending on client needs, scale, and video performance requirements.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2004
- Headquarters
- New York City, United States
- Employees
- 251
- Open positions
- None listed
- Dealroom signal
- 61.8/100
- Industry
- Media
- Sub-industry
- Streaming
- Sector
- Consumer Services, App, Adtech, SaaS, Advertising, Publishing, Search Engine, Streaming, Community, Video, Platform
- Client focus
- b2b, b2c
- Investment activity
- 3 companies, latest Oct 2024
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| MERGEROther financing | Oct 2024 | $0 | — | Connatix | ↗ |
| SERIES EOther financing | Jun 2021 | $100M | $400M | LLR Partners | — |
Growth signals
Latest recorded traffic for JWP Connatix is 15K monthly website visits, up 183% over the last three months. JWP Connatix's team declined 30.1% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
ConnatixNew York City, United StatesA B2B native advertising solution for advertisers and publishers to display across web and mobile
$60Mvaluation
InPlayerLondon, United KingdomMonetizing digital content
$2.5Mvaluation
VualtoPlymouth, United KingdomVUALTO Streaming Solutions - Making Your Online Video Happen
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Eric Franchi
Series A1 investor entered at this stage
Series B and later6 investors entered at this stage
Greenspring Associates- CCCue Ball Capital
- JHJW Holdings
e.ventures
Runway Growth Capital
LLR Partners
Other known investors1 additional known investor
Connatix
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about JWP Connatix on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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