Connatix

The company has developed an online video platform (OVP) that enables publishers to incorporate video content on their websites and applications. This platform serves a broad client base, including major digital publishers, by offering a suite of tools to manage, measure, and monetize video. Connatix's business model is rooted in helping these publishers generate revenue from their video content. This is primarily achieved through a video advertising marketplace that connects publishers with advertisers, facilitating the sale of video ad inventory. The platform supports various ad formats, aiming to maximize revenue opportunities for its clients.

Significant milestones for Connatix include its acquisition by JWP (formerly JW Player) in 2024, a move that combined Connatix's monetization capabilities with JWP's established video platform. Before this, in July 2021, Court Square Capital Partners made a majority investment in Connatix, highlighting the company's growth and market position. The company's offerings are designed to streamline the process of video monetization for publishers, providing them with technology that integrates content and advertising seamlessly.