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Power Law company profile

Juul

eCommerce & Marketplaces · Washington DC, United States · Founded 2007 Unicorn

A simply satisfying alternative for adult smokers

Valuation
$1–2.5B
Latest valuation · 2026
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Revenue
$500M–1B
Latest reported FY
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Headcount
1–2k
Current team size
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Investors

5 investors on Juul's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series B+ 5 investors entered at this stage
JAM Fund
Tao Capital Partners
Tiger Global
Fidelity Investments
Global Asset Capital

Ownership

Who owns Juul

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

24% Tao Capital Partners

Some investors are hidden on this public profile. See the full cap table on Dealroom →

Global footprint

Where Juul has talent and traffic

Workforce by country
26 countries with
team presence
🇺🇸 United States82.1%
🇨🇳 China4.3%
🇬🇧 United Kingdom3.5%
🇩🇪 Germany1.3%
🇨🇦 Canada1.2%
Top 5 of 26 shown
Web traffic by country
210K monthly visits
across markets
🇺🇸 United States68.4%
🇬🇧 United Kingdom5%
🇨🇦 Canada3.9%
🇦🇺 Australia2.1%
🇪🇸 Spain1.8%
Top 5 markets shown

Talent graph

The shape of Juul's talent

Dealroom maps Juul's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

31 standout operatorsDealroom-flagged across the org
DimensionScore
AI Talent Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock Juul's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Patent intelligence

$501M patent portfolio · 243 active families

Estimated portfolio value
$501M
33.4% of valuation · 4.2× larger than top peer Meizu ($120M)
243 active patent families
Where Juul innovates EvaporatorVaporizerPhysicsMechanical engineeringHeating element

Where Juul concentrates vs peers

Each axis is a top-10 topic across Juul and its closest peers. #1 = 100, #10 = 10, absent = 0.

Compare against

Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.

Market sentiment

What the market is saying about Juul

An AI-synthesized read of the highest-engagement posts about Juul on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Juul on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.