J
Justos
Fintech · São Paulo, Brazil · Founded 2020
Aims to change the car insurance market in Brazil by pricing policies on driving risk, going to consumer directly, and using AI and computer vision to process claims MoreLess
Justos is a Brazilian insurtech company that offers a new approach to auto insurance. The company has developed an app-based platform that uses machine learning to analyze driving data and provide fairer, more customized insurance rates. By tracking metrics such as acceleration, braking, and speeding, Justos can reward good drivers with lower premiums, creating a more equitable system.
The company's business model is centered on leveraging technology to create more accurate risk models and incentivize safer driving. This data-driven approach allows Justos to offer more competitive pricing compared to traditional insurance providers. Customers can manage their policies and track their driving performance through the Justos app, which is available on both iOS and Android.
Justos has attracted significant investment, raising a total of $61.5 million over four funding rounds from 15 investors. The company was founded by Dhaval Chadha and Jorge Soto, and it is backed by the CEOs of seven unicorn companies. Justos is currently focused on the Brazilian market, with plans to expand its services to other countries in Latin America.
Keywords: insurtech, auto insurance, machine learning, data-driven, risk models, usage-based insurance, telematics, mobile app, Brazil, Latin America
Company overview
Justos company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2020
- Headquarters
- São Paulo, Brazil
- Employees
- 147
- Open positions
- None listed
- Dealroom signal
- 67.0
Valuation & funding
Justos funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VCOther financing | Jun 2025 | $17M | $179M | KaszeK Ventures · Endeavor Catalyst · Scale-Up Ventures · Ribbit Capital | ↗ |
| EARLY VCOther financing | Apr 2023 | $5.9M | $179M | MSR Capital | ↗ |
| SERIES AOther financing | Oct 2021 | $36M | $143M | KaszeK Ventures · big_bets · Carlos Garcia Ottati · Notable Capital | ↗ |
| SEEDOther financing | Jun 2021 | $2.8M | $11M | Sergio Furio · Carlos Julio Garcia · big_bets · KaszeK Ventures | — |
| SUPPORT PROGRAMOther financing | Dec 2020 | $0 | — | Google for Startups Accelerator | — |
Growth signals
Justos website traffic
Latest recorded traffic for Justos is 110 monthly website visits, up 175% over the last three months. Justos's team grew 0.7% over the past year.
Comparisons
Justos compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 LooviVehicle tracker with warranty, 24hs assistance and life insurance |
Belo Horizonte, Brazil | Acquired | 694 | $1.6M | $6.4M |
 Koba InsuranceOne of Australia's first pay-per-KM car insurers, offering real-time insurance |
Melbourne, Australia | Operational | |||
 GocleerAI-powered mobility data and digital insurance platform |
Barcelona, Spain | Closed | |||
 Kudo InsuranceMaking car insurance rewarding for you |
London, United Kingdom | Operational | |||
 Ticker InsuranceInsurance for new drivers and vans |
London, United Kingdom | Operational | |||
 CLUPPOnline affordable insurance for LatAm's low risk drivers |
Mexico City, Mexico | Operational | |||
 Mile AutoA pay-per-mile auto insurance company using patented computer vision and machine learning technologies to help low mileage drivers save money |
Atlanta, United States | Operational | |||
 By MilesCar insurance you pay by the mile |
London, United Kingdom | Acquired |
Talent graph
Justos's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Justos has talent and traffic
team presence
In the news
Latest news about Justos
Recent press, funding announcements, and product moves mentioning Justos — open to read from the original sources.
Market sentiment
What the market is saying about Justos
An AI-synthesized read of the highest-engagement posts about Justos on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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