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Justos

Fintech · São Paulo, Brazil · Founded 2020

Justos is a Brazilian insurtech company that offers a new approach to auto insurance. The company has developed an app-based platform that uses machine learning to analyze driving data and provide fairer, more customized insurance rates. By tracking metrics such as acceleration, braking, and speeding, Justos can reward good drivers with lower premiums, creating a more equitable system. The company's business model is centered on leveraging technology to create more accurate risk models and incentivize safer driving. This data-driven approach allows Justos to offer more competitive pricing compared to traditional insurance providers. Customers can manage their policies and track their driving performance through the Justos app, which is available on both iOS and Android. Justos has attracted significant investment, raising a total of $61.5 million over four funding rounds from 15 investors. The company was founded by Dhaval Chadha and Jorge Soto, and it is backed by the CEOs of seven unicorn companies. Justos is currently focused on the Brazilian market, with plans to expand its services to other countries in Latin America. Keywords: insurtech, auto insurance, machine learning, data-driven, risk models, usage-based insurance, telematics, mobile app, Brazil, Latin America