COMPANY PROFILE

Justos

Aims to change the car insurance market in Brazil by pricing policies on driving risk, going to consumer directly, and using AI and computer vision to process claims

São Paulo, BrazilFounded 2020Fintech

Valuation $100–250M Last recorded · 2025

Headcount 100–500 Current team size

Total funding $50–100M Disclosed equity funding

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About Justos

Justos is a Brazilian insurtech company that offers a new approach to auto insurance. The company has developed an app-based platform that uses machine learning to analyze driving data and provide fairer, more customized insurance rates. By tracking metrics such as acceleration, braking, and speeding, Justos can reward good drivers with lower premiums, creating a more equitable system.

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The company's business model is centered on leveraging technology to create more accurate risk models and incentivize safer driving. This data-driven approach allows Justos to offer more competitive pricing compared to traditional insurance providers. Customers can manage their policies and track their driving performance through the Justos app, which is available on both iOS and Android.

Justos has attracted significant investment, raising a total of $61.5 million over four funding rounds from 15 investors. The company was founded by Dhaval Chadha and Jorge Soto, and it is backed by the CEOs of seven unicorn companies. Justos is currently focused on the Brazilian market, with plans to expand its services to other countries in Latin America.

Source: Dealroom company data

At a glance

Status: Operational
Founded: 2020
Headquarters: São Paulo, Brazil
Employees: 147
Open positions: None listed
Dealroom signal: 67.0/100
Industry: Fintech, Transportation
Sub-industry: Insurance
Sector: Fintech, Car Insurance, PandC Insurance, MGA
Technology: Artificial Intelligence
Client focus: b2c
Links: Website LinkedIn

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Funding history

5 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
EARLY VCOther financing	Jun 2025	$17M	$179M	KaszeK Ventures · Endeavor Catalyst · Scale-Up Ventures · Ribbit Capital	↗
EARLY VCOther financing	Apr 2023	$5.9M	$179M	MSR Capital	↗

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Growth signals

Justos website traffic

Latest recorded traffic for Justos is 110 monthly website visits, up 175% over the last three months. Justos's team grew 0.7% over the past year.

Latest monthly visits110 3-month web change+175% 1-year team growth+0.7%

Monthly website visitsJan 2022–May 2026

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