J
Jooycar
Smart technology connected cars and usage-based insurance experiences
About Jooycar
Jooycar, a Chilean Insurtech firm founded in 2014, operates at the intersection of automotive technology and financial services, providing data-driven solutions for the auto insurance market. The company was established by María Paz Gillet, Emilio Figueroa, and Mario Ungemach, a team with a background in digital innovation and entrepreneurship. Gillet, a serial entrepreneur, previously founded Chile's first e-commerce platform and held innovation roles at major retail corporation Cencosud, bringing extensive experience in digital transformation to Jooycar.
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The firm's core business revolves around telematics and big data analytics to support usage-based insurance (UBI) products for both individual consumers (B2C) and business clients (B2B). Jooycar partners with established insurance carriers, providing them with a white-label technology platform to offer policies like "Pay-As-You-Drive" (PAYD) and "Pay-How-You-Drive" (PHYD). This model allows insurers to price premiums based on actual mileage and driving behaviors—such as speed, acceleration, and braking patterns—thereby attracting lower-risk drivers and making insurance more accessible and affordable, particularly in regions with high numbers of uninsured vehicles.
Jooycar's technology utilizes an onboard diagnostics (OBD) plug-in device paired with a mobile application. This system collects and processes real-time vehicle data, offering users insights into their driving habits, vehicle health diagnostics, maintenance alerts, and even CO2 emission tracking. For consumers, the "Autoconectado" app provides features like GPS tracking, a virtual mechanic, and access to discounts on spare parts. For commercial clients with small to medium-sized fleets, Jooycar offers "Fleetr," a tool for monitoring vehicle location and driver behavior to improve operational efficiency and safety.
Since its inception, Jooycar has expanded its operations from Chile to other Latin American markets, including Peru and Mexico, and has also entered the United States. The company has secured approximately $3.9 million in funding over three rounds, with key investors including Magma Partners and HCS Capital Partners. A significant milestone was a $3 million investment in 2018 led by HCS Capital, which facilitated the company's international expansion and the appointment of Rodrigo Labbé as CEO. Jooycar has also formed strategic partnerships, such as a collaboration with OCTO Telematics, to further advance the adoption of digital insurance solutions in Latin America. Keywords: usage-based insurance, UBI, telematics, connected car, Insurtech, fleet management, pay-as-you-drive, auto insurance technology, driver behavior analytics, vehicle data, PAYD, PHYD, risk assessment, Autoconectado, Fleetr, mobility solutions, South America tech, insurance telematics, vehicle diagnostics, IoT automotive
At a glance
- Status
- Operational
- Founded
- 2014
- Headquarters
- Las Condes, Chile
- Employees
- 23
- Open positions
- 1
- Dealroom signal
- 57.6/100
- Industry
- Fintech
- Sub-industry
- Insurance
- Sector
- Fintech, Telematics, Car Insurance, Connected Car, Freemium, Insurtech, PandC Insurance
- Technology
- Mobile app, IoT InternetOfThings
- Business model
- SaaS
- Client focus
- b2b, b2c
Latest news
Press, funding announcements and product moves mentioning Jooycar.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| CONVERTIBLE✓Equity / VC | Nov 2021 | $0 | — | Grupo Emasa | ↗ |
| SEED✓Equity / VC | Jun 2020 | $700K | $2.8M | HCS Capital Partners | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Jooycar is 540 monthly website visits, down 61.4% over the last three months. Jooycar's team declined 23.3% over the past year.
Open positions
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Magma Partners
Series A2 investors entered at this stage
HCS Capital Partners
Grupo Emasa
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Jooycar on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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