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Iterate

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Building products, startups, brands, and systems for some of Norway's most known and unknown companies

Oslo, NorwayFounded 2007Marketing
Valuation $25–50M Last recorded · 2022
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Iterate and the history behind them.

About Iterate

Iterate is a venture building and investment firm that leverages design, code, and collective intelligence to help companies innovate and grow. Serving a diverse range of clients from startups to established enterprises, Iterate operates primarily in the technology and innovation sectors. The company's business model revolves around building ventures, investing in people, and utilizing lean experimentation to rapidly develop and test products. Iterate generates revenue through equity stakes in the ventures they help build and grow, as well as through consulting and branding services. The firm is committed to creating a safe environment for teams to experiment and innovate, emphasizing the importance of dreams, values, and willpower in their approach.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2007
Headquarters
Oslo, Norway
Employees
49
Open positions
None listed
Dealroom signal
81.1/100
Industry
Marketing
Sector
Marketing
Business model
SaaS
Client focus
b2b

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VC✓Equity / VC Mar 2022 $12M $48M Aars ↗
GRANT✓Other financing May 2021 $363K — Innovation Norway —
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Iterate website traffic

Latest recorded traffic for Iterate is 4.2K monthly website visits, up 75% over the last three months. Iterate's team grew 8.9% over the past year.

Latest monthly visits4.2K 3-month web change+75% 1-year team growth+8.9%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • Innovation Norway

Series A1 investor entered at this stage

  • Aars
Team profiled 34 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇳🇴 Norway86.1%
🇵🇱 Poland2.8%
🇺🇸 United States2.8%
🇮🇳 India2.8%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Iterate on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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