Instamotion

About Instamotion

Instamotion, founded in 2016 by a team including Armin G. Schmidt and operating as a subsidiary of Allianz, has established itself as a significant player in the German online used car market. The company functions as a digital marketplace, facilitating the entire car buying process online, from selection to final delivery. This model targets a broad consumer base in Germany seeking a convenient and secure alternative to traditional car dealerships. The platform's revenue is generated through the sale of these vehicles, positioning itself as a direct-to-consumer e-commerce entity within the automotive sector.

The business model is centered on providing a hassle-free car purchasing experience. Instamotion's inventory consists of professionally inspected and tested used cars, ensuring a baseline quality for its customers. A key aspect of their service is the comprehensive package offered with each sale. This includes not just the vehicle itself, but also assistance with insurance and registration, delivering a car that is ready to drive upon arrival. The company leverages a Germany-wide logistics network to deliver vehicles directly to the buyer's location. A notable feature designed to build trust and reduce the perceived risk of online car buying is a 14-day return policy, allowing customers to reverse their purchase if they are not satisfied. The company has secured substantial financial backing over the years, including a significant €24 million funding round in 2021 from investors such as G+J Medien and the IBB Group, which has supported its growth and expansion within the German market.

The founding team's background is rooted in the digital and automotive industries. Dr. Nikolaus D. Bayer, one of the managing directors, brings experience from roles at companies like Scout24 and AutoScout24, a leading online car marketplace. This expertise in digital platforms and the automotive classifieds market has been instrumental in shaping Instamotion's strategy. The company’s journey began with its official launch in 2017, and it has since navigated the competitive landscape of online car sales. Milestones include receiving its initial seed funding from Allianz X and continuously refining its service offering to meet consumer demands for a more streamlined and transparent vehicle acquisition process.