Insify

The company was founded by Koen Thijssen, who serves as the CEO. Thijssen's background includes experience in investment banking at firms like Lehman Brothers and Deutsche Bank, as well as leadership roles at Rocket Internet. Prior to Insify, he co-founded the e-commerce flower business Bloomon. This entrepreneurial experience informed his vision for Insify, which was born out of the frustration with the complex and slow processes of traditional business insurance.

Insify operates on a digital-first model, leveraging data analytics and AI-powered technology to streamline the insurance process. This allows the company to provide quotes in as little as two minutes, a significant reduction from the weeks or months it can take with incumbent insurers. The platform uses enhanced data analytics from dozens of signals to create tailored and individually priced policies, which are automatically updated as a business evolves. The business model is focused on serving a market segment—freelancers and SMEs—that has historically been underserved by legacy insurers. Insify distributes its products through direct online signups, embedded partnerships with e-commerce and fintech platforms, and via brokers. The company's insurance products are backed by reinsurance firm Munich Re.

The product portfolio includes commercial liability, professional indemnity, and occupational disability insurance. These products are designed for professionals in various sectors, including e-commerce, construction, IT, and consulting. The entire customer journey, from obtaining a quote to managing a policy, is handled online, eliminating paperwork and long contracts.

Since its inception, Insify has secured significant funding to fuel its growth. It raised €1.8 million in a seed round in 2020, followed by a €15 million Series A in February 2022 led by Accel. The company secured a $10.7 million Series A extension in June 2023 and, more recently, raised €16.3 million in a Series B round in September 2025, led by Evli Growth Partners. This brings the total funding to over €40 million. Key investors include Accel, Munich Re Ventures, Evli Growth Partners, Frontline Ventures, and Visionaries Club.