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InsideTracker
Health Tech & Medtech · Cambridge, United States · Founded 2009
Science-based personalized health analytics such as blood, DNA, and habits MoreLess
InsideTracker operates in the health and wellness industry, providing personalized health insights and actionable recommendations based on blood tests and DNA analysis. The company serves health-conscious individuals looking to optimize their well-being through data-driven insights. InsideTracker's business model involves offering subscription plans that include comprehensive blood testing, DNA analysis, and a personalized action plan to improve health metrics. Revenue is generated through these subscription services and one-time purchases of specific tests. The company leverages scientific research to provide tailored advice on nutrition, fitness, and lifestyle changes, aiming to help clients achieve their health goals.
Keywords: personalized health, blood tests, DNA analysis, wellness, nutrition, fitness, lifestyle, data-driven, subscription, scientific research.
Company overview
InsideTracker company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2009
- Headquarters
- Cambridge, United States
- Employees
- 53
- Open positions
- None listed
- Dealroom signal
- 61.8
Valuation & funding
InsideTracker funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Sep 2022 | $15M | $60M | PeakBridge · OurCrowd · BASF · Cornucopian Capital | ↗ |
| SERIES AEquity / VC | May 2022 | $0 | — | PeakBridge | — |
| OtherOther financing | Jan 2021 | $0 | — | Puget Sound Venture Club | ↗ |
| SERIES A✓Equity / VC | May 2014 | $2.5M | $10M | Henry Kauftheil | — |
| SEEDEquity / VC | Nov 2011 | $500K | $2M | MassVentures | — |
| EARLY VCEquity / VC | Jul 2011 | MassVentures | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $16M | 0% | 53 |
| 2025 | $16M | 0% | 66 |
| 2024 | $16M | 0% | 62 |
| 2023 | $16M | +111.3% | 86 |
| 2022 | $7.6M | 0% | 69 |
| 2021 | $7.6M | +17.2% | 69 |
| 2020 | $6.5M | — | 53 |
Growth signals
InsideTracker website traffic
Latest recorded traffic for InsideTracker is 110K monthly website visits, up 0% over the last three months. InsideTracker's team declined 19.7% over the past year.
Comparisons
InsideTracker compared with similar companies
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Talent graph
InsideTracker's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where InsideTracker has talent and traffic
team presence
In the news
Latest news about InsideTracker
Recent press, funding announcements, and product moves mentioning InsideTracker — open to read from the original sources.
Market sentiment
What the market is saying about InsideTracker
An AI-synthesized read of the highest-engagement posts about InsideTracker on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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