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InsideTracker

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Science-based personalized health analytics such as blood, DNA, and habits

Cambridge, United StatesFounded 2009Health Tech & Medtech
Valuation $50–100M Last recorded · 2022
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for InsideTracker and the history behind them.

About InsideTracker

InsideTracker operates in the health and wellness industry, providing personalized health insights and actionable recommendations based on blood tests and DNA analysis. The company serves health-conscious individuals looking to optimize their well-being through data-driven insights. InsideTracker's business model involves offering subscription plans that include comprehensive blood testing, DNA analysis, and a personalized action plan to improve health metrics. Revenue is generated through these subscription services and one-time purchases of specific tests. The company leverages scientific research to provide tailored advice on nutrition, fitness, and lifestyle changes, aiming to help clients achieve their health goals.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2009
Headquarters
Cambridge, United States
Employees
53
Open positions
None listed
Dealroom signal
61.8/100
Industry
Health, Wellness Beauty
Sub-industry
Health Platform
Sector
Health Tech & Medtech, Dietary Supplements, Testing, Superfood, Nutrition, Direct-to-Consumer, Hard Tech, medical testing
Technology
Mobile app
Business model
SaaS
Client focus
b2c
Links
WebsiteLinkedInX

Knowledge graph

News, research, reports and resources connected to this company by Dealroom

Funding history

6 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES B✓Equity / VC Sep 2022 $15M $60M PeakBridge · OurCrowd · BASF · Cornucopian Capital ↗
SERIES AEquity / VC May 2022 $0 — PeakBridge —
Showing the latest 2 of 6 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
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Growth signals

InsideTracker website traffic

Latest recorded traffic for InsideTracker is 110K monthly website visits, up 0% over the last three months. InsideTracker's team declined 19.7% over the past year.

Latest monthly visits110K 3-month web change0% 1-year team growth-19.7%
Monthly website visitsApr 2016–Jul 2026
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Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

CompanyHeadquartersStatusEmployeesTotal fundingValuation
BazePersonalized nutrients for every day and everyone Cambridge, United States Acquired 45 $6M $24M
VitageneThe world's First and Only Personalization Platform for Health and Wellness Products and Services Tailored to Your DNA and Lifestyle San Francisco, United States Operational
fitkitDiscover vitamins your body needs to be the best you can be Buena Park, United States Acquired
RozDigital healthcare experience that blends traditional care with healthy living Baton Rouge, United States Operational
LabDoorSupplement Ratings and Reviews San Francisco, United States Operational
Care/ofHelps to create a health plan with vitamins, supplements, and more that help to feel best and support in long-term New York City, United States Acquired
VITLVITL - Premium Supplements Online London, United Kingdom Operational
BloomizonDevelops personalized monthly boxes containing natural food supplements with the ingredients you need according to your physiology, your lifestyle and your wellness goals Paris, France Operational
Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

0 profiles shownExplore the complete relationship graph →

Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A6 investors entered at this stage

  • MassVentures
  • Henry Kauftheil
  • PeakBridge
  • OurCrowd
  • BASF
  • Cornucopian Capital

Other known investors2 additional known investors

  • Puget Sound Venture Club
  • David Sinclair

Talent

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Team profiled 35 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
10 countries with
team presence
🇺🇸 United States76.5%
🇺🇦 Ukraine5.9%
🇫🇮 Finland3.9%
🇫🇷 France2%
🇦🇺 Australia2%
Top 5 of 10 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about InsideTracker on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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