InMemori

About InMemori

InMemori provides a digital platform designed to support families through the process of bereavement. Founded in Paris, France, in July 2016 by Clémentine Piazza, the company was born from her experience of witnessing friends struggle with the logistical and emotional challenges following the death of a loved one. Piazza, an HEC Paris graduate, drew upon her extensive background as a Director of Operations and later as the youngest CMO for a CAC 40 company, Unibail-Rodamco, to create a service that addresses the archaic nature of the funeral industry. Her mission was to establish a solution that could bring people together during one of life's most difficult moments.

The company operates a B2B2C model, partnering with established institutions that are already in contact with grieving individuals, such as funeral homes, insurance companies like Allianz and Crédit Agricole, and media outlets like Le Figaro for obituaries. This strategy allows InMemori to be introduced to families as a supportive service. The core offering is a free, private, and secure online memorial space. This digital space allows families to efficiently communicate funeral details via email or text, centralizing information and support. The platform is intentionally designed with a sober aesthetic, free from advertising, to ensure an environment of intimacy and respect for grieving families. These memorial pages are not indexed by search engines, guaranteeing privacy.

Family and friends can post messages of condolence, share memories, and upload photos to the private site. The platform also facilitates ancillary services, which is how the company generates revenue. This includes options for flower delivery through partnerships with services like Interflora and the printing of condolence books that compile all the shared messages and photos. Initially focused on its digital memorial service, InMemori has expanded its offerings to include full funeral organization services, covering everything from administrative management to personalized ceremonies, cremations, and inhumations, with physical agencies in several French cities, including Paris, Nantes, Lyon, and Bordeaux. The company has secured significant funding to support its growth, including a seed round of $2.9 million in 2018 and a later stage venture round of approximately $21.4 million in 2023, with investors such as Partech, Kima Ventures, Eurazeo, and SWEN Capital Partners.