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Influitive

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Influitive helps companies mobilize their advocates to provide more referral leads, reference calls, social media advocacy, product reviews

Toronto, CanadaFounded 2010Marketing
Valuation $0–100M Latest valuation · 2019
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Influitive and the history behind them.

About Influitive

Influitive operates in the customer advocacy and engagement market, providing a platform that helps businesses mobilize their customer advocates. The platform combines powerful tools and expert services to leverage the authentic voice of customers, driving growth through referrals, references, and reviews. Influitive serves a diverse range of clients from various industries, focusing on creating thriving communities that offer superior experiences and build customer loyalty. The business model revolves around a SaaS (Software as a Service) platform, where clients subscribe to use the service. Revenue is generated through subscription fees, and additional revenue streams include expert services and event services. Influitive's platform is designed to keep customers engaged through gamified campaigns, personalized onboarding, incentivized learning, and intuitive guided journeys. The company has a proven track record with a 98% user adoption rate and significant increases in customer retention and influenced opportunities.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2010
Headquarters
Toronto, Canada
Employees
37
Open positions
None listed
Dealroom signal
68.2/100
Industry
Marketing, Enterprise Software
Sub-industry
CRM & Sales
Sector
Marketing, Messaging
Business model
SaaS
Client focus
b2b
Investment activity
1 company, latest Mar 2016
Capital deployed
Preferred round
ACQUISITION

Latest news

Press, funding announcements and product moves mentioning Influitive.

See all news

Funding history

9 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VCOther financing Jan 2022 $0 Information Venture Partners
EARLY VCOther financing Feb 2019 $10M $40M Export Development Canada · Georgian · Relay Ventures
Showing the latest 2 of 9 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Influitive website traffic

Latest recorded traffic for Influitive is 35K monthly website visits, down 55.1% over the last three months. Influitive's team declined 5.1% over the past year.

Latest monthly visits35K 3-month web change-55.1% 1-year team growth-5.1%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

22 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

Series A20 investors entered at this stage

Series B and later1 investor entered at this stage

  • Information Venture Partners
Team profiled 71 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇨🇦 Canada77.8%
🇺🇸 United States22.2%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Influitive on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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