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InContext Solutions
Award-winning 3D simulations for virtual reality (VR) store research, collaborative store-planning and e-commerce. Moderated by @gmg912.
About InContext Solutions
InContext Solutions offers a cloud-based virtual reality simulation and shopper insights platform for retailers and manufacturers. This platform enables businesses to create realistic 3D simulations of in-store environments, allowing them to visualize and test new concepts, layouts, and merchandising strategies before implementing them in physical stores. By simulating real-world shopping scenarios, the company provides valuable data and insights into consumer behavior, helping clients optimize their retail execution and make informed decisions.
The company's primary clients include retailers and consumer goods manufacturers who are looking to improve their in-store marketing and sales strategies. The business model is based on providing access to its proprietary software platform, likely through a subscription-based service. This allows clients to conduct virtual market research, analyze shopper data, and collaborate on new retail concepts in a cost-effective and efficient manner. The platform's ability to generate actionable insights from virtual simulations helps businesses reduce the risks associated with new product launches and store redesigns, ultimately driving sales and improving the customer experience.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2009
- Headquarters
- Chicago, United States
- Employees
- 61
- Open positions
- None listed
- Dealroom signal
- 74.9/100
- Industry
- Fintech
- Sector
- Fintech, Testing, Retail, Immersive Technologies, Hard Tech
- Technology
- 3D Technology, Augmented Reality, Virtual Reality
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES F✓Equity / VC | Oct 2016 | $15M | $61M | Beringea · Hyde Park Venture Partners · Hyde Park Angels · Straylight Capital | — |
| SERIES D✓Equity / VC | Aug 2014 | $12M | $48M | Hyde Park Venture Partners · InvestMichigan · Beringea · Straylight Capital | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for InContext Solutions is 3K monthly website visits, down 23.1% over the last three months. InContext Solutions's team grew 1.7% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A4 investors entered at this stage
Hyde Park Angels
AMD- RIRamsthal Investments
Hyde Park Venture Partners
Series B and later5 investors entered at this stage
Straylight Capital- VVVenture Lending & Leasing V
Beringea
InvestMichigan
Intel Capital
Other known investors4 additional known investors
Sanjit Singh Dang
Tensility Venture Partners
Trinity Capital
Western Technology Investment
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about InContext Solutions on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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