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Illumin | AcuityAds
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About Illumin | AcuityAds
AcuityAds Holdings Inc., operating as illumin, is a technology company specializing in advertising automation. Founded in 2009 by Tal Hayek, the company is headquartered in Toronto, Canada, with offices across North America and internationally. Tal Hayek, who serves as the CEO, co-founded the company and has been instrumental in its growth, including taking it public and leading the acquisition of the ad tech platform Visible Measures in 2017. He previously co-founded Net-Shepard and 777-FILM.
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The company's flagship product is illumin, a journey advertising platform. This platform enables advertisers to plan, execute, and optimize their digital marketing campaigns across various channels, including connected TV, online video, display, and social media. It provides a consumer-centric approach, allowing marketers to map out and influence the entire customer journey from initial awareness to purchase and loyalty. The platform's core functionality is built around its Journey Canvas, which allows users to visualize and build advertising workflows without needing to write code. illumin serves a diverse client base, including advertising agencies and direct marketers across various industries like automotive, retail, and CPG. The business model is primarily based on charging a percentage of the advertising spend that is managed through its platform.
At a glance
- Status
- Operational
- Founded
- 2009
- Headquarters
- Boston, United Kingdom
- Employees
- 231
- Open positions
- None listed
- Dealroom signal
- 63.3/100
- Industry
- Marketing
- Sub-industry
- Adtech
- Sector
- Marketing, uk is8 creative industries, Woman Founder
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 3 companies, latest Oct 2018
- Capital deployed
- —
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning Illumin | AcuityAds.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| IPO✓Exit | Jun 2021 | $58M | $600M | Undisclosed | — |
| EARLY VCEquity / VC | Mar 2014 | $10M | $40M | Undisclosed | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Illumin | AcuityAds is 150K monthly website visits, down 11.8% over the last three months. Illumin | AcuityAds's team declined 8.3% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
ADman MediaBarcelona, SpainDigital advertising for video through bidding systems
$15Mvaluation
140 ProofSan Francisco, United StatesRelevant ads, powered by the Blended Interest Graph. Our API helps smart brands connect with great audiences.
$20Mvaluation
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series B and later1 investor entered at this stage
- BFBest Funds
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Illumin | AcuityAds on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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