Idomoo

Idomoo Ltd. operates as a specialized software developer, focusing on the creation and distribution of personalized and interactive videos for enterprises. Founded in 2007 by Yaron Kalish, Danny Kalish, and Assaf Fogel, the company is headquartered in Ra'anana, Israel, with a significant presence in New York. The founding team holds key leadership roles, with Yaron Kalish as CEO, Danny Kalish as CTO, and Assaf Fogel as VP of R&D, guiding the company's technical and strategic direction.

The company's core offering is its Next Generation Video Platform, a cloud-based service that enables businesses to automatically generate millions of data-driven, cinematic-quality videos in real-time. This platform, also referred to as Personalized Video as a Service (PVaaS™), integrates with client CRM systems like Salesforce to pull customer data and create hyper-tailored video content. The technology allows for dynamic elements such as personalized text, audio, images, and even interactive, clickable scenes that users can engage with directly. Idomoo serves a diverse B2C client base across various sectors including financial services, gaming, travel, healthcare, and telecommunications, with notable clients like Ubisoft, Oracle, Mastercard, and JPMorgan Chase.

Idomoo's business model is centered on its platform, offering both self-service access and a professional studio service for clients who require assistance in creating campaigns. The platform is designed for scalability and security, holding certifications such as ISO 27001 and SOC 2 Type 2. A key feature is the integration of AI, which can automate the creation of scripts, voiceovers, and footage selection, significantly reducing production time. This allows clients to deploy large-scale campaigns for customer onboarding, loyalty programs, billing explanations, and sales promotions. The company has demonstrated significant financial traction, reporting a trailing 12-month revenue of $15.3 million as of December 2024. Idomoo has secured a total of $27 million in funding over two rounds, including a $9 million Series A in 2013 and an $18 million Series B in 2019, with lead investors including Target Global and Disruptive.

Keywords: personalized video, data-driven video, video marketing, customer engagement, PVaaS, interactive video, AI video creation, marketing automation, customer experience, video personalization