iDevices

About iDevices

iDevices, an Avon, Connecticut-based company, has carved out a specific niche within the smart home technology market by focusing on connected power, lighting, and climate control solutions. The company was established in 2009 by Christopher Allen, an entrepreneur with a background in landscaping and construction who was inspired to create a Bluetooth-enabled cooking thermometer after purchasing his first iPhone. This initial idea materialized as the iGrill, which became one of the first app-enabled products sold in Apple stores and marked the company's entry into the nascent Internet of Things (IoT) space.

Recognizing a broader opportunity, Allen strategically shifted the company's focus toward the home automation market. This pivot was financed by the sale of the iGrill business to Weber-Stephens Products, the makers of Weber grills, in 2016. Following this transaction, iDevices directed its efforts to developing a comprehensive suite of in-wall and plug-and-play solutions, including smart switches, outlets, and thermostats. The business model centers on manufacturing and selling these hardware products to homeowners, professional installers, and builders. A key aspect of their product strategy is universal compatibility; their products are designed to function across major smart home platforms like Apple HomeKit, Amazon Alexa, and Google Assistant through a single app, the iDevices Connected app.

The company's growth and established position in the smart home sector led to its acquisition by Hubbell Incorporated in April 2017. This merger provided iDevices with the substantial manufacturing and distribution capabilities of a well-established industrial leader, while Hubbell gained iDevices' specialized knowledge in the consumer IoT marketplace. Under Hubbell, iDevices continues to operate as its smart home brand, leveraging Hubbell's resources to expand its reach within residential and commercial markets. The product line is intentionally streamlined, requiring distributors to stock a minimal number of SKUs that cover a wide range of applications, from single-pole to multi-way lighting configurations.