Identified

About Identified

Identified, Inc. was established in 2010 by co-founders Adeyemi Ajao and Brendan Wallace. The company developed technology that leveraged big data from social media to generate insights for talent acquisition. Its primary service revolved around a proprietary process called SYMAN, which collected, identified, and organized candidate profiles to facilitate active recruitment, a departure from the traditional model of waiting for candidates to apply.

The firm's business model focused on providing a platform for recruiters to actively source and assess potential candidates. By analyzing data from the social web, Identified aimed to help companies select talent and manage their workforces more effectively. The target clients were corporate recruiting departments and talent acquisition professionals. The company's platform functioned as a sourcing tool, enabling recruiters to search through aggregated social profiles to find suitable candidates for open positions.

In February 2014, Identified was acquired by Workday, Inc. (NYSE: WDAY), an enterprise cloud applications provider for human resources and finance, for approximately $26.4 million. The acquisition was considered an "acqui-hire," bringing Identified's data science and engineering team into Workday's core engineering group. The goal of the acquisition was to enhance Workday's search capabilities and accelerate the integration of predictive analytics and machine learning across its suite of applications, particularly for its then-forthcoming recruiting solution.