H
Hundeland
Online shop offering a wide range of high-quality dog food and accessories with fast, secure delivery
About Hundeland
Hundeland.de is a premier online retailer specializing in high-quality pet food and supplies. The company caters primarily to pet owners who seek premium nutrition and care products for their pets. Operating in the e-commerce market, Hundeland.de offers a wide range of products from top brands such as Acana, Animonda, Royal Canin, and Terra Canis, among others. The business model is based on direct-to-consumer sales through its online platform, where customers can browse, select, and purchase products conveniently. Revenue is generated through the sale of pet food, treats, and accessories, with a focus on providing tailored nutrition solutions and exceptional customer service. The company serves a diverse clientele, including pet owners who prioritize quality and health for their pets. Hundeland.de's market strategy includes leveraging its extensive product range and strong brand partnerships to attract and retain customers. The company also emphasizes customer satisfaction through efficient delivery services and a user-friendly online shopping experience.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2012
- Headquarters
- Munich, Germany
- Employees
- 2
- Open positions
- None listed
- Dealroom signal
- 56.6/100
- Industry
- Food, Home Living
- Sub-industry
- Food Logistics & Delivery
- Sector
- eCommerce & Marketplaces, Retail, Direct-to-Consumer, Pets, Pet Food
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
- Investment activity
- 1 company, latest May 2016
- Capital deployed
- —
- Preferred round
- MERGER
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VC✓Equity / VC | Jun 2017 | $14M | $57M | Mountain Partners · Heliad · Reimann Investors · Deutsche Handelsbank | ↗ |
| EARLY VC✓Equity / VC | Mar 2016 | $5.5M | $22M | Mountain Partners · Venture Stars · Heliad | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Hundeland is 270 monthly website visits, down 82% over the last three months. Hundeland's team declined 33.3% over the past year.
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Company identity and context are open; selected comparison metrics preview what is available on the platform.
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|---|---|---|---|---|---|
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed6 investors entered at this stage
Venture Stars
Monkfish Equity
Blumberg Capital
Logan Capital AG
Point Nine
Mountain Partners
Series A3 investors entered at this stage
Payments Group Holding
Holger Hengstler
Heliad
Series B and later2 investors entered at this stage
Reimann Investors
Deutsche Handelsbank
Other known investors2 additional known investors
AlphaPet Ventures
German Media Pool VC
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Hundeland on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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