F
Forest
London’s e-bike sharing service with zero-emission and powered with renewable energy
About Forest
HumanForest is a dynamic startup revolutionizing urban mobility with a focus on sustainability. The company operates in the micro-mobility market, primarily offering electric bike-sharing services in London. HumanForest aims to create a greener future for cities by providing an eco-friendly transportation alternative. Their target clients include urban commuters, environmentally conscious individuals, and businesses looking to enhance their employer branding and employee benefits.
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HumanForest's business model is built around a pay-per-minute system, where users pay for the time they spend riding the electric bikes. This model is supplemented by various subscription plans and corporate partnerships, allowing companies to offer bike minutes as part of their employee benefits package. The company also generates revenue through advertising, leveraging its fleet of bikes as mobile billboards for brands looking to reach a city-wide audience.
The startup is mission-driven, emphasizing the importance of reducing carbon emissions and promoting sustainable living. HumanForest fosters a collaborative and inclusive work culture, ensuring that every team member feels valued and supported. They offer flexible working conditions, private healthcare, and various employee perks to maintain a motivated and happy workforce.
In summary, HumanForest is a forward-thinking company dedicated to transforming urban transportation through sustainable practices. They serve a diverse clientele, operate in the micro-mobility market, and generate revenue through a combination of user fees, subscriptions, and advertising.
At a glance
- Status
- Operational
- Founded
- 2020
- Headquarters
- London, United Kingdom
- Employees
- 444
- Open positions
- None listed
- Dealroom signal
- 93.7/100
- Sub-industry
- Mobility
- Sector
- Transportation, E-Bike, Micromobility, Sustainable Development Goals, Urban Tech, Climate Tech, Electric Mobility, EV Services, B Corp, Hard Tech, Woman Founder
- Technology
- Mobile app
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Latest news
Press, funding announcements and product moves mentioning Forest.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES BOther financing | Apr 2026 | $36M | $143M | güil Mobility Ventures · B8 Venture Partners · Okai · Fintex Capital | ↗ |
| LATE VCOther financing | Oct 2025 | $2.3M | $46M | Undisclosed | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Forest is 110K monthly website visits, down 8.3% over the last three months. Forest's team grew 14.7% over the past year.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed3 investors entered at this stage
Vicente Pascual
Juan De Antonio
Crowdcube
Series A7 investors entered at this stage
Laura Gonzalez-Estéfani- SCSanta Cecilia
LarrainVial
güil Mobility Ventures
Fen Ventures- BPB8 Venture Partners
Okai
Series B and later2 investors entered at this stage
Triodos Bank UK
Fintex Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Forest on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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