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HUM Nutrition
HUM Nutrition, the leading beauty nutrition company of vitamins
About HUM Nutrition
HUM Nutrition operates in the health and wellness market, offering personalized nutrition solutions through a direct-to-consumer model. The company provides a range of dietary supplements designed to address specific health concerns such as skin health, digestion, and energy levels. Clients primarily include health-conscious individuals seeking targeted nutritional support. HUM Nutrition differentiates itself by using clean, clinically tested ingredients and offering personalized recommendations through a proprietary 3-minute quiz. The business generates revenue through one-time purchases and subscription plans, with the latter offering a 30% discount on orders. Additionally, HUM Nutrition engages customers through an ambassador program that promotes the brand and its products. The company emphasizes sustainability by using bottles made from Prevented Ocean Plastic, contributing to environmental conservation.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2012
- Headquarters
- West Hollywood, United States
- Employees
- 57
- Open positions
- None listed
- Dealroom signal
- 74.2/100
- Industry
- Wellness Beauty
- Sector
- Wellness Beauty, Consumer Goods, Health Care, Dietary Supplements, Retail, SaaS, Beauty, Health, Community, Wellness, Superfood, Nutrition, Platform
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Apr 2019 | $15M | $60M | CircleUp · Strand Equity Partners · Sonoma Brands · Imaginary Ventures | — |
| SERIES A✓Equity / VC | Nov 2017 | $5M | $20M | Imaginary Ventures · Strand Equity Partners · CircleUp | — |
Growth signals
Latest recorded traffic for HUM Nutrition is 410K monthly website visits, down 6.8% over the last three months. HUM Nutrition's team grew 1.8% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A4 investors entered at this stage
CircleUp
Imaginary Ventures
Strand Equity Partners- SBSonoma Brands
Other known investors1 additional known investor
Jonathan Sebastiani
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about HUM Nutrition on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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