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COMPANY PROFILE

HookMedia

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A provider of interactive media and analysis

Melbourne, AustraliaFounded 1998Marketing
Valuation $50–100M Last recorded · 2000
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for HookMedia and the history behind them.

About HookMedia

Hook Media operates as a communications agency centered on the art of storytelling to connect clients with their audiences. The firm was founded by Davin Sgargetta, who established the business approximately five years ago to consolidate his passions and over 12 years of experience in journalism, documentary filmmaking, and media communications. His journey in the media industry, including work as an award-winning print journalist and editor, provides the foundation for the company's narrative-driven approach.

The company's business model is to provide comprehensive communication solutions that span from strategy to execution. Hook Media serves a diverse client base across government, corporate, and industrial sectors, as well as specialized fields like professional sports and health and fitness. Revenue is generated by delivering a suite of services tailored to each client's project.

Core services include video production, copywriting, journalism, social media strategy, and digital marketing. The team, which includes a Head of Production with a Master of Advertising and a Head of Content with a background in digital and print publishing, collaborates to create films, documentaries, animations, and written content. By devising strategies to grow and engage audiences, educate, and build brand loyalty, Hook Media aims to deliver a client's story with maximum reach and impact.

Source: Dealroom company data

At a glance

Status
Closed
Founded
1998
Headquarters
Melbourne, Australia
Employees
2
Open positions
None listed
Dealroom signal
0.0/100
Industry
Media, Marketing
Sub-industry
Streaming
Sector
Marketing, Entertainment, Reporting, Database
Client focus
b2b

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES B✓Equity / VC Apr 2000 $15M $60M Audax Ventures · Bain Capital —
SERIES A✓Equity / VC Jan 1999 $0 — Undisclosed —
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Growth signals

HookMedia website traffic

Latest recorded traffic for HookMedia is 0 monthly website visits. HookMedia's team declined 33.3% over the past year.

Latest monthly visits0 1-year team growth-33.3%
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Similar companies

Closest operating peers by Dealroom taxonomy

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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A2 investors entered at this stage

Team profiled 2 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇦🇺 Australia100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about HookMedia on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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