H
HONK
Transportation · Santa Monica, United States · Founded 2014
Free Tow & Roadside Assistance App: HONK MoreLess
HONK Technologies offers a platform for on-demand mobility and roadside assistance services, connecting drivers with a network of service providers.
The company's services include towing, fuel delivery, jump starts, tire changes, and lockout assistance. HONK's platform is designed to provide real-time service tracking, transparent pricing, and electronic payments. It serves a diverse clientele, including individual consumers, insurance carriers, fleet operators, and automotive manufacturers.
HONK's business model is based on a commission fee for each service facilitated through its platform. The company leverages a network of independent service providers, enabling it to offer broad geographic coverage without the overhead of a dedicated fleet. The platform's API-based system allows for integration with clients' existing systems, enabling features like policy customization, fraud prevention, and streamlined claims management.
Keywords: roadside assistance, towing, fleet management, logistics, accident management, mobility, on-demand services, insurtech, automotive, platform
Company overview
HONK company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2014
- Headquarters
- Santa Monica, United States
- Employees
- 139
- Open positions
- 5
- Dealroom signal
- 72.8
- Investment activity
- 1 companies · latest Apr 2026
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
HONK funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| BUYOUT✓Exit | Apr 2026 | $0 | — | Frontenac | ↗ |
| SERIES B✓Equity / VC | Jun 2018 | $18M | $72M | Structure Capital · Hinge Capital (formerly Ventures51) · Altpoint Capital Partners · Altpoint Ventures | — |
| SEED✓Equity / VC | Sep 2017 | — | — | TenOneTen Ventures · Venture51 · Structure Capital · Ben Huh | — |
| SERIES A✓Equity / VC | Mar 2015 | $12M | $48M | Venture51 · Structure Capital · Naval Ravikant · Altpoint Capital Partners | — |
| SEED✓Equity / VC | Nov 2014 | $1.8M | $7.2M | Structure Capital · Mike Walsh · Ben Huh · Paige Craig | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $16M | 0% | 147 |
| 2025 | $16M | 0% | 139 |
| 2024 | $16M | 0% | 132 |
| 2023 | $16M | 0% | 115 |
| 2022 | $16M | -6.5% | 115 |
| 2021 | $17M | 0% | 113 |
| 2020 | $17M | — | 110 |
Growth signals
HONK website traffic
Latest recorded traffic for HONK is 24K monthly website visits, up 84.6% over the last three months. HONK's team grew 0% over the past year.
Hiring
Open positions at HONK
Current openings linked to this company in Dealroom.
Comparisons
HONK compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 Cross Roads India Assistancecrossroads - Roadside Assistance & Car Helpline Service |
India | Operational | 15 | $1.5M | $6M |
 SkurtCars by the day, delivered to you on‑demand |
Los Angeles, United States | Acquired | |||
 DollyA last-mile delivery partner |
Seattle, United States | Acquired | |||
 BusupThe first start-up offering on-demand public bus routes, for both leisure, and commuting, and the first App for private bus booking, in real time |
Barcelona, Spain | Operational | |||
 ValeetValeet On-Demand Parking: Never Park Again |
Madrid, Spain | Low Activity | |||
 VallieOn-demand parking valet app |
London, United Kingdom | Operational | |||
 BellhopA comparison app for ride shares, bike shares, scooter shares, and more |
New York City, United States | Operational | |||
 ParkAroundParkAround helps users to easily find parking spaces in the area that are convenient for them |
Athens, Greece | Operational |
Capital deployed
HONK investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
HONK's talent
Source: Dealroom Talent Intelligence.
Investors
26 investors on HONK's cap table
Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.
Global footprint
Where HONK has talent and traffic
team presence
In the news
Latest news about HONK
Recent press, funding announcements, and product moves mentioning HONK — open to read from the original sources.
Market sentiment
What the market is saying about HONK
An AI-synthesized read of the highest-engagement posts about HONK on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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