Dolly

About Dolly

Dolly Inc. operates as a logistics and delivery platform, specializing in on-demand, last-mile services for large and bulky items. Founded in 2014 by Mike Howell, Jason Norris, Chad Wittman, and Kelby Hawn, the company emerged from Howell's personal frustration with the difficulty of moving a recently purchased mattress. This experience highlighted a gap in the market for a simple, app-based solution for moving large items, which became the foundation of Dolly's business concept.

The company's business model connects individuals and businesses needing to move items with a network of independent contractors, referred to as 'Helpers' and 'Hands'. These contractors use their own pickup trucks, cargo vans, and box trucks to execute deliveries. Dolly generates revenue by taking a percentage of the fee for each completed job facilitated through its platform. The service is accessible via a mobile app, where customers can book a delivery in as little as 90 minutes or schedule it for a future date.

Dolly primarily serves two main client segments: individual consumers needing help with moving furniture or other large purchases, and major retail businesses seeking a reliable last-mile delivery solution. The company has established partnerships with prominent retailers such as Lowe's, Costco, The Container Store, and Crate & Barrel, integrating its services to offer customers same-day or scheduled delivery options. Beyond simple point-to-point delivery, Dolly's offerings include light assembly, installation, and haul-away services, providing a more comprehensive solution for its retail partners and their customers. The platform's national network consists of over 15,000 vetted drivers, enabling it to offer a flexible and scalable delivery infrastructure.