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Hnry

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Hnry is the trusted financial sidekick for contractors and freelancers

Wellington, New ZealandFounded 2016Fintech
Valuation $100–250M Last recorded · 2025
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $50–100M Disclosed equity funding
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About Hnry

Hnry offers a financial administration platform specifically designed for sole traders, including freelancers, contractors, and individuals engaged in the gig economy. The company was founded in Wellington, New Zealand, in 2016 by the husband-and-wife team James and Claire Fuller. The idea stemmed directly from their own experiences as self-employed individuals struggling with the complexities of tax and financial administration, which led them to create a spreadsheet-based system to manage their obligations. Realizing others faced the same challenges, they launched Hnry in 2017 to automate and simplify these processes for a wider audience.

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The core of Hnry's service is a dedicated bank account provided to each user. Clients pay their income into this account, and the platform automatically calculates and deducts all relevant taxes and levies—such as income tax, GST, and contributions to programs like ACC in New Zealand or Medicare in Australia—in real-time. The remaining after-tax income is then immediately transferred to the user's personal bank account. This pay-as-you-go system is designed to prevent the accumulation of a large, unexpected tax bill at the end of the financial year. The business generates revenue by charging a 1% fee on the self-employed income paid into the user's Hnry account, with this fee being capped annually. This pricing model includes the filing of all necessary tax returns by Hnry's in-house team of accountants at no extra charge.

Beyond tax automation, the platform provides a suite of tools to manage financial admin. Users can send invoices, track and raise business expenses by uploading receipts, and generate financial reports. Hnry also offers a debit card that allows users to make business purchases directly from their Hnry account, automatically logging them as expenses. The service combines this technology with on-demand support from a team of accountants who are available to answer user questions. Since its inception, Hnry has expanded its operations from New Zealand to Australia in 2020 and launched in the United Kingdom in early 2025. The company has secured significant funding to fuel its growth, including a Series B round of $35 million in January 2023. Keywords: sole trader tax, freelancer accounting, contractor tax software, self-employed finances, gig economy accounting, automated tax payments, invoice and expense tracking, tax filing service, financial admin automation, pay-as-you-go tax, Hnry, James Fuller, Claire Fuller, New Zealand fintech, Australian fintech, UK fintech, accounting for self-employed, automated tax deductions, digital accountancy, sole trader business tools, expense management app

Source: Dealroom company data

At a glance

Status
Operational
Founded
2016
Headquarters
Wellington, New Zealand
Employees
164
Open positions
7
Dealroom signal
85.1/100
Industry
Fintech
Sub-industry
Financial Management Solutions
Sector
Fintech, Freelancers, Accounting, Tax, Invoicing, CFO Tech, Woman Founder, NZ tech startup
Business model
SaaS
Client focus
b2b

Funding history

6 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES COther financing Dec 2025 $17M $113M Movac · Icehouse Ventures ↗
SERIES BOther financing Jan 2023 $23M $91M AirTree Ventures · Left Lane Capital · Athletic Ventures · Toby Greene ↗
Showing the latest 2 of 6 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023 —
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Growth signals

Hnry website traffic

Latest recorded traffic for Hnry is 200K monthly website visits, up 17.6% over the last three months. Hnry's team grew 7.2% over the past year.

Latest monthly visits200K 3-month web change+17.6% 1-year team growth+7.2%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

12 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • Equity Venture Partners

Series A9 investors entered at this stage

  • Left Lane Capital
  • Grant Rule
  • AirTree Ventures
  • Athletic Ventures
  • Toby Greene
  • Akshay Kothari
  • Matthew Dellavedova
  • Mitchell Starc
  • Matt de Boer

Series B and later2 investors entered at this stage

  • Movac
  • Icehouse Ventures
Team profiled 12 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇳🇿 New Zealand70.3%
🇦🇺 Australia21.2%
🇬🇧 United Kingdom6.8%
🇺🇸 United States0.8%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Hnry on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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