C
Countingup
Countingup is the business current account and accounting app in one that’s helping thousands of business owners save time and money
About Countingup
Countingup is a financial technology company that offers a unique business current account integrated with accounting software, specifically designed to serve small businesses, freelancers, and sole traders. Operating in the financial services market, Countingup simplifies financial management by combining banking and accounting into a single mobile app. This integration allows users to manage their finances more efficiently, saving time and reducing administrative burdens.
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The company's business model revolves around providing a subscription-based service with tiered pricing plans, catering to different business needs and sizes. Countingup generates revenue through these subscription fees, offering various features such as invoicing, expense tracking, tax estimates, and real-time financial data.
Countingup's target clients include startups, freelancers, sole traders, and limited companies who seek an all-in-one solution for their financial management. By addressing the needs of these clients, Countingup helps them streamline their financial processes, enabling them to focus more on growing their businesses.
At a glance
- Status
- Operational
- Founded
- 2017
- Headquarters
- London, United Kingdom
- Employees
- 39
- Open positions
- None listed
- Dealroom signal
- 68.8/100
- Industry
- Fintech
- Sub-industry
- Banking, Financial Management Solutions
- Sector
- Fintech, Freelancers, Accounting, Tax, Invoicing, See Cost Management, Challenger Bank, financial inclusion, uk is8 financial services
- Technology
- Mobile app
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Mar 2021 | $12M | $48M | Start Ventures · Gresham House Ventures · Framework Venture Partners · CVentures | — |
| EARLY VC✓Equity / VC | May 2020 | $5.3M | $21M | Start Ventures · CVentures · ING Group | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Countingup is 34K monthly website visits, up 100% over the last three months. Countingup's team declined 7.1% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed7 investors entered at this stage
Frontline Ventures- BBen Grol
Andy Chung
Will Neale- BBen Heald1
Forward Partners
JamJar Investments
Series A6 investors entered at this stage
ING Group
Start Ventures
CVentures
Framework Venture Partners
Gresham House Ventures
SAGE
Other known investors8 additional known investors
AltaIR Capital
Dan Gandesha
ING Bank Corporate Finance
ING Ventures
Katie Marrache
Luke Boase
Paul Chiappe
Triple Point Ventures
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Countingup on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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