Hive IM

About Hive IM

Drimage, formerly known as Hybe IM, operates as the interactive media and gaming division of the South Korean entertainment powerhouse, Hybe Corporation. Established in April 2022 as Hybe IM and rebranded to Drimage on July 1, 2025, the company is headquartered in Seoul, South Korea. The firm is led by CEO Jeong Wooyon, with Nakanishi Keita heading the Japanese division, Drimage Japan.

The company's strategic direction is influenced by its parent, Hybe Corporation, founded by the prominent music industry figure Bang Si-hyuk. Bang, a music composer and producer by background, established Big Hit Entertainment in 2005, which evolved into the global entity Hybe Corporation. This connection to a leading entertainment and intellectual property company provides Drimage with a significant advantage in leveraging globally recognized artist IPs for its gaming portfolio.

Drimage's business model is centered on the development and publishing of online games for both mobile and PC platforms, targeting a global audience of gamers and fans of Hybe's musical artists. The company generates revenue through in-game purchases and other monetization strategies within its free-to-play games. A core part of its strategy involves collaborations with external game development studios. Notable partnerships include working with Flint for the action RPG “ASTRA: Knights of Veda,” Macovill for the anime-style RPG “OZ Re:write,” Aquatree for the MMORPG “Architect: Land of Exiles,” and a significant agreement with Bonfire Studios, a company founded by former Blizzard Entertainment developers, to publish the PC online multiplayer game 'Arkheron' (formerly 'Project Torch') in Korea and Japan.

The company's portfolio showcases its ability to merge intellectual property with engaging gameplay. “Rhythm Hive,” a mobile rhythm game launched in February 2021, has accumulated over 25.45 million downloads by June 2025. Another key title, the mobile match-3 puzzle game “BTS Island: In the SEOM,” was launched in June 2022 and surpassed 13.12 million downloads by June 2025. In April 2024, the company globally launched the action RPG “ASTRA: Knights of Veda.” The company continues to expand its lineup with upcoming titles like the mobile puzzle game 'Puzzle SEVENTEEN,' which launched in April 2025. The company's financial backing is robust, having raised a total of $111 million, including a notable $30.8 million in an early-stage venture capital round in April 2025.