Macovill

About Macovill

Macovill is an entertainment content company established in February 2020 by CEO Joohyun Lee. The firm focuses on creating and developing character-based intellectual properties (IPs) that are deployed across multiple media formats, including games, animations, and comics. This cross-media strategy aims to build a strong presence in the global entertainment market.

The company's business model revolves around the creation of character IPs and their monetization through various channels. Macovill develops content designed to be family-friendly and appeal to all age groups. A significant aspect of their strategy is the blending of art and technology to produce their content. The company has secured several rounds of funding, including a Series A2 investment of $3.4 million in February 2025, with backers such as HYBE IM, Laguna Investment, and KC Ventures.

Macovill has developed several key products. Their infant character IP, 'Cheetahboo', has achieved significant global recognition, with hundreds of millions of monthly YouTube views. In the mobile gaming sector, the company developed 'Bellygom MatchLand', a puzzle game featuring a popular character from Lotte Homeshopping, which saw success in domestic app store rankings. Macovill is also developing 'OZ Re:write', a collectible RPG that reimagines characters from classic fairy tales, in partnership with HYBE IM. This title, released in August 2025, allows players to interact with heroes via an in-game social media system and features 2D cel-animation graphics.

The founding team includes personnel with experience from major gaming companies like Nexon and Neowiz, as well as IP success from The Pinkfong Company. Macovill's strategy includes localizing content for different regions, such as Asia, North America, and Europe, and forming partnerships with global platforms to expand its reach.