COMPANY PROFILE

Hitwise

Providing data on trends in visitor and search behavior, visitor and website profiling and measures website market share

New York City, United StatesFounded 1997Other B2B Software

Valuation $50–100M Last recorded · 2004

Headcount 100–500 Current team size

Total funding $10–50M Disclosed equity funding

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About Hitwise

Hitwise is a leading provider of consumer insights and competitor benchmarking services, catering to businesses across various industries including retail, news media, travel, finance, and agencies. The company operates in the digital marketing and analytics market, offering tools and reports that help clients track, defend, and grow their online market share from search to purchase. Hitwise's business model revolves around providing detailed analytics and performance metrics, enabling clients to optimize their search and channel strategies, enhance campaign performance, and gain a competitive edge. Revenue is generated through subscription-based access to their platform and customized reports. Key clients include retailers, media companies, travel agencies, financial institutions, and marketing agencies. Hitwise's services are designed to provide actionable insights that drive business growth and improve online engagement.

MoreLess Source: Dealroom company data

At a glance

Status: Acquired
Founded: 1997
Headquarters: New York City, United States
Employees: 283
Open positions: None listed
Dealroom signal: 72.9/100
Industry: Enterprise Software
Sector: Other B2B Software, Analytics, Retail, Search Engine, User Behavior, Competitive Intelligence, Behavioral Analysis, Behavior Analytics
Business model: SaaS
Client focus: b2b
Links: Website LinkedIn X

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Funding history

4 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	Dec 2015	$0	—	Connexity	—
SERIES B✓Equity / VC	Jan 2004	$10M	$40M	Insight Partners	—

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Growth signals

Hitwise website traffic

Latest recorded traffic for Hitwise is 280 monthly website visits, down 9.7% over the last three months. Hitwise's team grew 38% over the past year.

Latest monthly visits280 3-month web change-9.7% 1-year team growth+38%

Monthly website visitsApr 2016–Sep 2024

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