C
ClickTale
ClickTale is the leader in Customer Experience Analytics, the next advance in web analytics, optimizing usability and maximizing conversion rates of any website
About ClickTale
ClickTale, founded in 2006 by Dr. Tal Schwartz and Arik Yavilevich, established itself as a significant player in the experience analytics market before its acquisition by Contentsquare in July 2019. The company was headquartered in Ramat Gan, Israel. The founding journey was driven by the founders' vision to move beyond traditional web analytics and pioneer a deeper understanding of online customer behavior. Dr. Tal Schwartz, a serial entrepreneur and former finance professor with a background in quantitative research, brought his expertise in data science and machine learning to the venture. This foundation allowed ClickTale to combine machine learning with psychological research to decode user intent from digital body language.
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The firm's primary offering was a cloud-based, software-as-a-service (SaaS) platform that provided businesses with powerful visualizations of their customers' online experiences. Its enterprise-grade platform was designed to capture and analyze millisecond-level user interactions, such as mouse movements, clicks, and scrolls, on websites and mobile applications. Key features included playable video replays of individual user sessions, visual heatmaps showing aggregate user activity, and in-depth form analytics to identify points of friction that lead to abandonment. This technology translated vast amounts of behavioral data into actionable insights, helping clients diagnose website issues, optimize conversion funnels, and improve overall customer satisfaction. ClickTale served a global client base of large enterprises and Fortune 500 companies, including prominent names like Dell, T-Mobile, Walmart, and Adobe.
The business model centered on providing subscription-based access to its analytics platform, which was capable of handling trillions of customer interactions daily. The company also emphasized its integration capabilities, connecting with over 50 other enterprise software vendors to enhance clients' existing marketing technology ecosystems. In July 2019, ClickTale was acquired by Contentsquare, a Paris-based digital experience insights platform. The merger created a dominant global leader in the experience analytics market, combining ClickTale's strength in visualizing user friction with Contentsquare's capabilities in identifying opportunities to improve conversion and content performance. The combined entity aimed to provide a comprehensive understanding of how every digital element impacts visitor behavior. Keywords: experience analytics, customer behavior analytics, session replay, user experience, UX analytics, conversion rate optimization, heatmap analytics, form analytics, digital intelligence, customer journey analytics, web analytics, mobile app analytics, Contentsquare, Tal Schwartz, Arik Yavilevich, SaaS, enterprise software, behavioral data, user session recording, digital experience platform, CX analytics, website optimization, online behavior tracking
At a glance
- Status
- Acquired
- Founded
- 2006
- Headquarters
- Ramat Gan, Israel
- Employees
- 10
- Open positions
- None listed
- Dealroom signal
- 74.1/100
- Sector
- Other B2B Software, Testing, Verification, Analytics, Monetization, SaaS, CRM, Business Intelligence, Search Engine, Reporting, Cross Platform, Consulting Services, Investing
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 1 company, latest Feb 2016
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Jul 2019 | $0 | — | ContentSquare | — |
| SERIES COther financing | Jan 2015 | $35M | $140M | Amadeus Capital Partners · KKR | ↗ |
Growth signals
Latest recorded traffic for ClickTale is 400 monthly website visits, up 344.4% over the last three months. ClickTale's team declined 9.1% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
Series B and later3 investors entered at this stage
Viola Credit
Goldrock Capital
KKR
Other known investors1 additional known investor
ContentSquare
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about ClickTale on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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