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Hint

Food · San Francisco, United States · Founded 2005

А healthy lifestyle brand known for its delicious unsweetened flavored water MoreLess

Hint, accessible via drinkhint.com, is a startup specializing in fruit-infused, flavored water. The company offers a variety of natural flavors such as peach, raspberry, pineapple, and watermelon, all without sugar, diet sweeteners, calories, preservatives, and are vegan, gluten-free, and kosher. Hint operates in the health and wellness market, targeting health-conscious consumers who seek a tasty yet healthy alternative to sugary beverages.

Hint's primary clientele includes individuals who prioritize health and wellness, often looking for convenient, healthy hydration options. The company serves a broad demographic, from fitness enthusiasts to busy professionals and families. Hint's market is primarily the United States, but its online presence allows it to reach a wider audience.

The business model of Hint revolves around direct-to-consumer sales through its website. Customers can purchase individual cases or bundles of Hint water, with special offers for new customers and subscription options that provide savings and exclusive access to new flavors. This subscription model ensures a steady revenue stream and customer loyalty. Additionally, Hint offers a rewards program to incentivize repeat purchases.

Hint makes money by selling its flavored water products directly to consumers. The company also benefits from economies of scale by encouraging bulk purchases and subscriptions. By opening more local bottling plants, Hint aims to reduce shipping costs and carbon emissions, further enhancing its profitability and sustainability.

In summary, Hint is a health-focused beverage company that delivers fruit-infused, flavored water directly to consumers, leveraging a subscription model and online sales to drive revenue.

Keywords: fruit-infused water, health-conscious, direct-to-consumer, subscription model, natural flavors, sugar-free, calorie-free, vegan, gluten-free, sustainable practices.

Talent graph

Hint's talent

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Team profiled 33 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 7 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

7 investors on Hint's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 1 investor entered at this stage
Series A 1 investor entered at this stage
Verlinvest
Series B+ 5 investors entered at this stage
Springboard Growth Capital
GingerBread Capital
Emiliano Román
Linnea Roberts
Philippe Laffont

Global footprint

Where Hint has talent and traffic

Workforce by country
🇺🇸 United States · San Francisco HQ
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Market sentiment

What the market is saying about Hint

An AI-synthesized read of the highest-engagement posts about Hint on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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