COMPANY PROFILE

Herow

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One-stop contextual marketing platform that allows apps to maximize engagement with their users

Paris, FranceFounded 2007Marketing

Valuation $100–250M Last recorded · 2019

Revenue <$1M Latest reported FY

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Herow

Herow.io operates as a human-curated directory that assists businesses and entrepreneurs in discovering the best apps to enhance productivity and revenue. The platform categorizes and sorts a wide range of top-rated tools and applications, making it easier for users to find relevant and effective solutions quickly. Herow.io serves a diverse clientele, including small businesses, startups, and individual entrepreneurs, who seek to optimize their operations through technology. The company operates in the business productivity and software recommendation market. Its business model revolves around providing a curated selection of apps, which users can browse, compare, and review. Herow.io generates revenue through affiliate partnerships with the apps listed on its platform, as well as potential premium listing fees from app developers seeking greater visibility. The platform's value proposition lies in saving users time and effort in finding the right tools, thereby enabling them to focus on their core business activities.

MoreLess Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2007
Headquarters: Paris, France
Employees: 2
Open positions: None listed
Dealroom signal: 29.3/100
Sub-industry: CRM & Sales
Sector: Marketing, Mobility, Geopositioning, Retail, Peer-to-Peer, Beacons, Location Based, Privacy Protection, Mobile Engagement
Technology: Artificial Intelligence, Big Data, Machine Learning, IoT InternetOfThings
Client focus: b2c
Links: Website LinkedIn X

Knowledge graph

Founder mafia, market maps, research and news connected to this company by Dealroom

Funding history

5 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
BUYOUT✓Exit	Jan 2020	$0	—	Xerys	↗
SERIES B✓Equity / VC	Oct 2019	$19M	$74M	CALAO Finance · Siparex · Xerys	—

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Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth	EBITDA	Margin	Profit	Margin
2026
2025
2024
2023
2022
2021
2020		—

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Growth signals

Herow website traffic

Latest recorded traffic for Herow is 5.6K monthly website visits, up 43.6% over the last three months. Herow's team grew 0% over the past year.

Latest monthly visits5.6K 3-month web change+43.6% 1-year team growth0%

Monthly website visitsDec 2018–Jul 2026

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Summary metrics are public; monthly history is available with a demoCompare with peers →

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