H
HelloNature
A Korean agri-product distributor that allows clients to order fresh fruits, vegetables, and dairy products from farmers
About HelloNature
HelloNature operates as a specialized online marketplace for fresh and organic grocery delivery based in South Korea. Founded in 2012 by Jongho Choa, the company established a direct-to-consumer model connecting customers with local farm produce.
The business functions by sourcing products from a network of over 800 farms, ensuring produce is harvested only after a customer places an order. This approach targets consumers seeking fresh, locally sourced food. The service is particularly tailored for individuals and smaller households by offering portioned groceries. The company's revenue model is based on the direct sale of these goods through its online platform, with transactions structured to offer free delivery on orders above a certain value.
HelloNature's operational journey includes securing $3.5 million in total funding across three rounds, with investors such as Mirae Asset Venture, SBVA, and Fast Track Asia. A significant milestone in the company's history was its acquisition on June 5, 2018, by BGF Retail, the operator of the CU convenience store chain in South Korea, for an amount reported to be $28 million.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2012
- Headquarters
- Seoul, South Korea
- Open positions
- None listed
- Dealroom signal
- 27.3/100
- Industry
- Food
- Sub-industry
- Food Logistics & Delivery, AgriTech
- Sector
- eCommerce & Marketplaces, Hard Tech
- Technology
- Mobile app
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
- Links
- Website
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES C✓Equity / VC | May 2021 | $19M | $75M | Undisclosed | — |
| GROWTH EQUITY VC✓Equity / VC | Jun 2018 | $25M | — | BGF Retail | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for HelloNature is 60 monthly website visits, down 78.6% over the last three months.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A4 investors entered at this stage
FAST TRACK ASIA
Mirae Asset Venture Investment
SBVA
GS Shop
Series B and later1 investor entered at this stage
BGF Retail
Other known investors1 additional known investor
SK Planet
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about HelloNature on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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