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COMPANY PROFILE

HEED

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New consumer platform that is transforming the sports and entertainment experience

New York City, United StatesFounded 2016Sports
Valuation $100–250M Last recorded · 2018
Revenue <$1M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for HEED and the history behind them.

About HEED

HeedLive operates in the sports analytics and fan engagement market, providing real-time insights and data-driven content to enhance the fan experience. The company serves sports organizations, broadcasters, and fans by leveraging advanced analytics and AI to deliver personalized and interactive content. HeedLive's business model revolves around partnerships with sports leagues and media companies, generating revenue through subscription services, licensing fees, and advertising. The company aims to revolutionize how fans interact with sports by offering immersive and data-rich experiences.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2016
Headquarters
New York City, United States
Employees
11
Open positions
None listed
Dealroom signal
47.8/100
Industry
Sports
Sub-industry
Sport Media
Sector
Sports, SaaS, Entertainment, App, Platform, Fan Experience in Stadium
Technology
Artificial Intelligence, Machine Learning
Business model
SaaS
Client focus
b2b

Funding history

1 recorded event

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Oct 2018 $35M $140M SoftBank ↗
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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
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Growth signals

HEED website traffic

Latest recorded traffic for HEED is 780 monthly website visits, up 766.7% over the last three months. HEED's team grew 10% over the past year.

Latest monthly visits780 3-month web change+766.7% 1-year team growth+10%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

Team profiled 6 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about HEED on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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