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HauteDecor

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HauteDecor is creating an online destination for the interior design industry

New York City, United StatesFounded 1999Consumer Services
Valuation $50–100M Last recorded · 2000
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for HauteDecor and the history behind them.

About HauteDecor

Operating under the legal name OIC Products, LLC, Haute Decor is a Texas-based, family-owned company that has been manufacturing and distributing decorative products since 1997. The business was established after its founder, identified as Jeff, designed a novel stocking holder in 1996 as a practical solution to avoid damaging his fireplace mantel.

The company's core business revolves around creating and selling functional and decorative items for seasonal and year-round home needs. Its product line is centered on solving common decorating challenges, holding a history of patented and original designs. The product portfolio includes items such as The Original MantleClip stocking holder, adjustable wreath hangers, magnetic wreath hangers, artificial topiaries, and pre-lit seasonal wreaths for holidays like Halloween and Christmas. These products are constructed from materials like steel and recycled plastic and are designed to be weather-resistant for indoor or outdoor use.

Haute Decor's business model is direct-to-consumer and business-to-business, selling its products through its own e-commerce website, hautedecor.com, and major retail partners. The company has established a significant retail presence, with its products available at large chains such as Target, Walmart, The Home Depot, and online through platforms like Wayfair. This multi-channel distribution strategy allows the company to reach a broad consumer base seeking practical solutions for home decoration.

Source: Dealroom company data

At a glance

Status
Closed
Founded
1999
Headquarters
New York City, United States
Open positions
None listed
Dealroom signal
0.0/100
Industry
Media, Home Living
Sector
Consumer Services, Online Auctions, Interior Design, Auction
Client focus
b2b

Funding history

1 recorded event

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VC✓Equity / VC Jun 2000 $12M $48M Geocapital Partners · Arts Alliance —
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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later2 investors entered at this stage

  • Geocapital Partners
  • Arts Alliance
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Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · New York City HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about HauteDecor on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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