HauteDecor
HauteDecor is creating an online destination for the interior design industry
About HauteDecor
Operating under the legal name OIC Products, LLC, Haute Decor is a Texas-based, family-owned company that has been manufacturing and distributing decorative products since 1997. The business was established after its founder, identified as Jeff, designed a novel stocking holder in 1996 as a practical solution to avoid damaging his fireplace mantel.
The company's core business revolves around creating and selling functional and decorative items for seasonal and year-round home needs. Its product line is centered on solving common decorating challenges, holding a history of patented and original designs. The product portfolio includes items such as The Original MantleClip stocking holder, adjustable wreath hangers, magnetic wreath hangers, artificial topiaries, and pre-lit seasonal wreaths for holidays like Halloween and Christmas. These products are constructed from materials like steel and recycled plastic and are designed to be weather-resistant for indoor or outdoor use.
Haute Decor's business model is direct-to-consumer and business-to-business, selling its products through its own e-commerce website, hautedecor.com, and major retail partners. The company has established a significant retail presence, with its products available at large chains such as Target, Walmart, The Home Depot, and online through platforms like Wayfair. This multi-channel distribution strategy allows the company to reach a broad consumer base seeking practical solutions for home decoration.
Source: Dealroom company dataKnowledge graph
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Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VC✓Equity / VC | Jun 2000 | $12M | $48M | Geocapital Partners · Arts Alliance | — |
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series B and later2 investors entered at this stage
- GPGeocapital Partners
Arts Alliance
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
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