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Surplex

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Online purchase and auction of used machhinery

Düsseldorf, GermanyFounded 1999eCommerce & Marketplaces
Valuation $100–250M Last recorded · 2000
Revenue $100–500M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
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About Surplex

Surplex GmbH, established in 1999 by brothers Bruno and Florian Schick, operates as a prominent industrial auction house in Europe, specializing in the trade of used machinery and factory equipment. The company's foundation was rooted in the founders' vision to create a more dynamic and transparent online marketplace for used industrial assets, a departure from the traditional, opaque methods prevalent at the time. Initially conceived as a pure dot-com startup during the internet boom, Surplex adapted its strategy following the market correction to integrate online services with traditional machinery trading, a hybrid model that proved successful.

The firm serves a diverse client base, ranging from small workshops to large manufacturing corporations, across various sectors such as metalworking, woodworking, and construction. Its business model revolves around facilitating the entire transaction process for both buyers and sellers. Surplex generates revenue by charging commissions on the sale of equipment conducted through its platform. This full-service approach includes everything from initial expert valuation and inventory of the machines to marketing, invoicing, and post-sale logistics like customs clearance and transportation.

The core of Surplex's operation is its online auction platform, Surplex.com, which is available in over 15 languages and caters to a global audience. This digital platform lists thousands of items, providing detailed descriptions, photos, and videos to enable informed bidding. A key feature is the combination of online accessibility with the ability for potential buyers to inspect machinery on-site, blending the convenience of digital auctions with the assurance of physical verification. Surplex's services are particularly valuable for insolvency administrators and companies undergoing restructuring, providing an efficient channel for liquidating assets. In a significant milestone, Surplex was acquired by TBAuctions in August 2024, joining a leading European multi-brand digital auction group.

Source: Dealroom company data

At a glance

Founded
1999
Headquarters
Düsseldorf, Germany
Sector
eCommerce & Marketplaces
Power Law
Thoroughbred$100M+ revenue
Team profiled 6 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
13 countries with
team presence
🇩🇪 Germany63.8%
🇮🇹 Italy12.4%
🇪🇸 Spain3.8%
🇦🇹 Austria3.8%
🇫🇷 France2.9%
Top 5 of 13 shown
Web traffic by country
270K monthly visits
across markets
🇩🇪 Germany24.7%
🇮🇹 Italy14.1%
🇧🇬 Bulgaria6%
🇵🇱 Poland4.9%
🇭🇺 Hungary4.9%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Surplex on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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