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Haoyiku

eCommerce & Marketplaces · Changzhou, China · Founded 2017

Haoyiku, a brand under the Jingling Group, operates as a specialized e-commerce platform focused on brand-specific flash sales within private domains. Founded in December 2017 by Wu Qiangqiang, a former general manager of Alibaba's Juhuasuan division and founder of the Taobao Open Platform, the company leverages deep experience in large-scale e-commerce operations. Wu's nine-year tenure at Alibaba provided him with a profound understanding of brand dynamics and e-commerce evolution, which became foundational to Haoyiku's strategy. The company's business model, described as S2B2C (Supplier-to-Business-to-Consumer), connects brand vendors, professional resellers (known as "daigou" or store owners), and end consumers. Haoyiku provides these resellers with a comprehensive solution that includes a robust supply chain of branded goods, proprietary tools for setting up online stores, e-commerce infrastructure, operational training, and full-service after-sales support. This empowers individual sellers, many of whom are stay-at-home mothers, micro-business owners, or physical store owners, to monetize their social networks by selling authentic branded products without the need to manage inventory, logistics, or customer service directly. Revenue is generated from the difference between the wholesale price offered to resellers and the final sale price to the consumer, as well as through service fees to brand partners. Haoyiku's core service is to provide a curated supply chain of brand apparel, beauty products, and other goods, often focusing on managing brands' excess inventory and facilitating their entry into China's lower-tier cities. The platform features 48-hour flash sales and offers tools like "Sesame Cloud Warehouse" for order management and "Sesame College" for seller training. By partnering with thousands of brands, Haoyiku gives resellers access to a wide array of products to offer their communities via social platforms like WeChat. This model helps brands efficiently clear inventory and reach new consumer demographics while enabling individual entrepreneurs to establish their own retail businesses with minimal overhead. The company has secured significant financial backing from prominent investors. After an initial angel round of 50 million RMB from K2VC and Vision Capital, Haoyiku raised a 100 million RMB Series A led by IDG Capital in June 2018. This was quickly followed by a Series B round in July 2018 of several hundred million RMB, led by Tencent, with participation from IDG Capital, K2VC, and Vision Capital, highlighting strong investor confidence in its social commerce model within the WeChat ecosystem. Keywords: social commerce, S2B2C e-commerce, private domain traffic, reseller platform, daigou, brand flash sales, apparel supply chain, WeChat ecosystem, e-commerce infrastructure, inventory management, Wu Qiangqiang, Jingling Group, online retail, direct sales, social selling, Hangzhou, consumer goods, e-commerce tools, seller empowerment, B2B2C