HAEGIN

About HAEGIN

Haegin is a mobile game developer headquartered in Seoul, South Korea, founded in September 2017 by Young-il Lee, a co-founder of the established gaming company Com2uS. Drawing from his extensive experience in the mobile game industry, which includes the development of global hits, Lee established Haegin to create casual and mid-core games for a worldwide audience. The company focuses on titles that are easy to enjoy, regardless of age or location, spanning genres like sports, action, role-playing games (RPG), and social network games.

The company's business model is centered on developing free-to-play mobile games, generating revenue primarily through in-app purchases and advertisements. A significant aspect of Haegin's strategy is its global focus, with over 90% of its revenue and user traffic originating from international markets. This approach has proven successful, attracting substantial investment and positioning the company as a key player in the global mobile gaming and metaverse sectors. In 2022, Haegin achieved 'unicorn' status, with a valuation surpassing $1 billion after a successful Series B funding round that raised approximately $128 million from prominent investors including SK Square, SK Telecom, Kakao Games, and NetEase.

Haegin's flagship product is "Play Together," a casual social metaverse game launched in April 2021. Set on the virtual "Kaia Island," the game allows players to create and customize avatars, design their own houses, and interact with a global community through various mini-games and social activities like fishing, cooking, and hosting parties. "Play Together" experienced rapid growth, surpassing 200 million cumulative downloads and reaching 4 million daily active users. The platform's success is also fueled by strategic partnerships with brands like 7-Eleven and LINE FRIENDS, integrating virtual stores and experiences within the game. Other notable titles in Haegin's portfolio include "Homerun Clash," "OVERDOX," "Extreme Golf," and "Demian Saga," further diversifying its offerings across different casual gaming categories.