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Power Law company profile

Guideline

Fintech · San Mateo, United States · Founded 2015 Unicorn

A retirement plan platform that offers the all-inclusive 401(k) and full-stack solution for growing businesses

Valuation
$1–2.5B
Latest valuation · 2026
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Revenue
$100–500M
Latest reported FY
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Headcount
100–500
Current team size
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Investors

14 investors on Guideline's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 1 investor entered at this stage
Propel Venture Partners
Series B+ 5 investors entered at this stage

Global footprint

Where Guideline has talent and traffic

AI talent share
5.6% of workforce is AI talent
(9 of 162 staff)
Core AI10.62%
Other AI84.94%
Non-AI workforce15394.44%
Workforce by country
5 countries with
team presence
🇺🇸 United States97.9%
🇧🇷 Brazil0.9%
🇨🇦 Canada0.5%
🇮🇱 Israel0.3%
🇵🇭 Philippines0.3%
5 countries shown
Web traffic by country
400K monthly visits
across markets
🇺🇸 United States91.1%
🇨🇦 Canada1.8%
🏳️ Korea0.7%
🏳️ Republic of0.5%
🇮🇳 India0.4%
Top 5 markets shown

Market sentiment

What the market is saying about Guideline

An AI-synthesized read of the highest-engagement posts about Guideline on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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