COMPANY PROFILE

Guideline

Explore full profile

A retirement plan platform that offers the all-inclusive 401(k) and full-stack solution for growing businesses

San Mateo, United StatesFounded 2015Fintech

Valuation $1–2.5B Last recorded · 2021

Revenue $100–500M Latest reported FY

Headcount 100–500 Current team size

Total funding $100–500M Disclosed equity funding

Unlock exact values

About Guideline

Guideline.com is a financial technology startup that focuses on providing affordable and customizable 401(k) retirement plans and Individual Retirement Accounts (IRAs) for businesses of all sizes. The company aims to make it easier and more cost-effective for growing businesses to offer their employees valuable retirement benefits. Guideline serves a diverse range of clients, including small to medium-sized enterprises and specific professional sectors such as dental practices.

Read full description

Operating in the retirement planning market, Guideline's business model revolves around offering end-to-end management of retirement plans. This includes automatic enrollment, low monthly fees, and comprehensive compliance testing. The company acts as a 3(38) fiduciary, meaning it takes on the responsibility of managing the investment options within the retirement plans, ensuring they are in the best interest of the employees.

Guideline makes money through a subscription-based model, charging businesses a low monthly fee for their services. This fee covers the fundamental services and features needed for a robust retirement plan. Additionally, clients have the option to customize their plans further by adding features such as profit sharing, vesting schedules, and matching options, which may incur additional costs.

The company also offers a platform called Guideline Pro, which provides financial and benefits professionals with the tools and expertise needed to guide their clients towards a secure retirement. This platform is designed to be user-friendly, making it easier for businesses to manage their retirement plans and for employees to save for their future.

In summary, Guideline.com is dedicated to reinventing 401(k) plans by making them more accessible and affordable for businesses, thereby helping more people save for retirement while reducing fees.

Source: Dealroom company data