GuestToGuest

The platform operated in the collaborative consumption travel market, serving individuals and families looking for more affordable and authentic vacation experiences. Its business model centered on a freemium structure, which differentiated it from competitors. Users could register and list their homes for free. Revenue was generated through commissions on optional services like insurance and security deposits. The core of the service was its "GuestPoints" system. Members earned these points by hosting others and could then spend them to stay in another member's home, removing the need for a direct, simultaneous swap. This points-based mechanism provided significant flexibility and expanded travel opportunities for its user base.

GuestToGuest experienced rapid expansion, growing from 38,000 listings in 2014 to nearly 280,000 by 2017. This growth was fueled by an aggressive acquisition strategy, which included purchasing competitors like Trampolinn in France and HomeforHome in Spain. A pivotal moment came in March 2017, when the company raised over $35 million (€33 million), largely from French insurance firm MAIF, to acquire its major US-based competitor, HomeExchange. This acquisition created a global leader in the home-swapping market with a combined inventory of over 400,000 properties. Following the acquisition, both GuestToGuest and HomeExchange initially operated as separate brands to cater to different segments of the market. In 2018, the two platforms officially merged under the single, globally recognized brand of HomeExchange, effectively retiring the GuestToGuest name.