9flats

About 9flats

9flats.com operates as a community-driven online marketplace for private accommodation, positioning itself within the peer-to-peer travel sector. The company was established in February 2011 by Stephan Uhrenbacher, a German serial entrepreneur with a notable track record in the digital landscape. Uhrenbacher's prior experience includes founding the local review site Qype, which was later acquired by Yelp, and serving as the CEO for the northern European region of lastminute.com, providing him with substantial expertise in online communities and travel services that directly informed the creation of 9flats.

The platform's business model is centered on facilitating transactions between hosts, who rent out their private spaces, and travelers seeking alternatives to traditional hotels. Revenue is generated by charging a commission, or service fee, on each booking made through the site. For hosts, 9flats charges a 12-15% commission on the booking price, and guests pay a service fee of 3-5%. This model allows property owners to monetize their spare rooms, apartments, or entire homes, while travelers gain access to a wide array of lodging options, from city-center apartments to unconventional stays.

Shortly after its launch, 9flats demonstrated a clear strategy for rapid market expansion through acquisitions. In May 2012, the company acquired iStopOver, a similar Canadian service, which expanded its footprint in North America. This was followed by the acquisition of its Spanish competitor, Only-apartments, in 2017. A significant strategic development occurred in 2016 when 9flats was acquired by the Australian company Wimdu, another major player in the European vacation rental market. However, later that same year, the 9flats brand and its associated URLs were sold to a different entity, continuing its operations under new ownership. The platform provides a comprehensive service that includes a secure payment system to handle transactions and customer support to assist users.