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GudangAda

eCommerce & Marketplaces · Tangerang Regency, Indonesia · Founded 2019

A B2B marketplace serving the fast moving consumer goods supply chain ecosystem MoreLess

GudangAda is a prominent B2B eCommerce platform in Indonesia, specializing in the fast-moving consumer goods (FMCG) sector. The company connects wholesalers and retailers, streamlining the supply chain and enhancing market efficiency. Operating in the Indonesian market, GudangAda serves a diverse clientele, including small to medium-sized enterprises (SMEs) and large-scale distributors. The business model revolves around providing a digital marketplace where buyers and sellers can interact, negotiate, and finalize transactions. GudangAda generates revenue through transaction fees, subscription services, and value-added services such as logistics and financing solutions. By leveraging technology, the platform offers features like real-time inventory management, price comparison, and secure payment gateways, ensuring a seamless user experience. The company's rapid growth and extensive network make it a key player in Indonesia's FMCG distribution landscape.

Keywords: B2B eCommerce, FMCG, Indonesia, wholesalers, retailers, digital marketplace, supply chain, transaction fees, logistics, financing solutions.

Company overview

GudangAda company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2019
Headquarters
Tangerang Regency, Indonesia
Employees
353
Open positions
None listed
Dealroom signal
70.7
client focusb2bsub industryEcommerce SolutionssectorConsumer Goodsbusiness modelMarketplace & ecommercesectorB2b Online MarketplaceindustryMarketing

Valuation & funding

GudangAda funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BOther financing Jul 2021 $100M $400M Sequoia · Wavemaker Partners · Alpha Wave Global · Asia Partners
SERIES AOther financing May 2020 $25M $102M Sequoia · Wavemaker Partners · Alpha JWC
SEEDOther financing Feb 2020 Pavilion Capital Partners · Wavemaker Partners · Alpha JWC
Showing 3 recorded eventsUnlock the complete deal history →

Growth signals

GudangAda website traffic

Latest recorded traffic for GudangAda is 100 monthly website visits, down 33.3% over the last three months. GudangAda's team grew 1.7% over the past year.

Latest monthly visits100 3-month web change-33.3% 1-year team growth+1.7%
Monthly website visits23 observations · Jan 2020–Jan 2024
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

GudangAda compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

GudangAda's talent

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Team profiled 7 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

6 investors on GudangAda's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 3 investors entered at this stage
Wavemaker Partners
Alpha JWC
Pavilion Capital Partners
Series A 3 investors entered at this stage

Global footprint

Where GudangAda has talent and traffic

Workforce by country
3 countries with
team presence
🇮🇩 Indonesia98.1%
🇨🇳 China0.9%
🇸🇬 Singapore0.9%
3 countries shown

In the news

Latest news about GudangAda

Recent press, funding announcements, and product moves mentioning GudangAda — open to read from the original sources.

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Market sentiment

What the market is saying about GudangAda

An AI-synthesized read of the highest-engagement posts about GudangAda on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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