COMPANY PROFILE

GudangAda

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A B2B marketplace serving the fast moving consumer goods supply chain ecosystem

Tangerang Regency, IndonesiaFounded 2019eCommerce & Marketplaces

Valuation $500M–1B Last recorded · 2021

Headcount 100–500 Current team size

Total funding $100–500M Disclosed equity funding

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About GudangAda

GudangAda is a prominent B2B eCommerce platform in Indonesia, specializing in the fast-moving consumer goods (FMCG) sector. The company connects wholesalers and retailers, streamlining the supply chain and enhancing market efficiency. Operating in the Indonesian market, GudangAda serves a diverse clientele, including small to medium-sized enterprises (SMEs) and large-scale distributors. The business model revolves around providing a digital marketplace where buyers and sellers can interact, negotiate, and finalize transactions. GudangAda generates revenue through transaction fees, subscription services, and value-added services such as logistics and financing solutions. By leveraging technology, the platform offers features like real-time inventory management, price comparison, and secure payment gateways, ensuring a seamless user experience. The company's rapid growth and extensive network make it a key player in Indonesia's FMCG distribution landscape.

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At a glance

Status: Operational
Founded: 2019
Headquarters: Tangerang Regency, Indonesia
Employees: 353
Open positions: None listed
Dealroom signal: 70.7/100
Industry: Marketing
Sub-industry: Ecommerce Solutions
Sector: eCommerce & Marketplaces, Consumer Goods, B2b Online Marketplace
Business model: Marketplace & ecommerce
Client focus: b2b
Links: Website LinkedIn X

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Funding history

3 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES BOther financing	Jul 2021	$100M	$400M	Sequoia · Wavemaker Partners · Alpha Wave Global · Asia Partners	—
SERIES AOther financing	May 2020	$25M	$102M	Sequoia · Wavemaker Partners · Alpha JWC	—

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Growth signals

GudangAda website traffic

Latest recorded traffic for GudangAda is 100 monthly website visits, down 33.3% over the last three months. GudangAda's team grew 1.7% over the past year.

Latest monthly visits100 3-month web change-33.3% 1-year team growth+1.7%

Monthly website visitsJan 2020–Jan 2024

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