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GroundTruth

Marketing · New York City, United States · Founded 2009

GroundTruth provides location-based data and insights that help businesses enhance their marketing strategies and understand consumer behavior. Utilizing advanced technology and data analytics, GroundTruth offers solutions that enable businesses to leverage location intelligence for better decision-making. By integrating a variety of data sources, including mobile and GPS data, GroundTruth helps businesses understand where their customers are, how they move, and what drives their decisions. This information is crucial for optimizing marketing campaigns, improving customer engagement, and increasing overall business performance. GroundTruth’s platform offers tools for analyzing foot traffic, targeting specific demographics, and measuring the effectiveness of marketing efforts in real-time. Their solutions are designed to help businesses of all sizes utilize location data to gain a competitive edge and achieve their strategic objectives.

Valuation $0–100M
Headcount 100–500
Total funding $100–500M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for GroundTruth and the history behind them.

Investors

8 investors on GroundTruth's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 1 investor entered at this stage
Tech Coast Angels
Series A 4 investors entered at this stage
Softbank Capital
Palisades Growth Capital
Sorrento Ventures
Emergence
Series B+ 3 investors entered at this stage
IVP
Silicon Valley Bank
W Capital Partners

Global footprint

Where GroundTruth has talent and traffic

Workforce by country
6 countries with
team presence
🇺🇸 United States48.7%
🇮🇳 India48.3%
🇨🇦 Canada1.1%
🇿🇦 South Africa0.4%
🇨🇳 China0.4%
Top 5 of 6 shown

Talent graph

The shape of GroundTruth's talent

Dealroom maps GroundTruth's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

49 team members profilednamed & role-tagged by Dealroom
390 employeestotal headcount
6 executives & foundersidentified by name
DimensionScore
AI Talent Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock GroundTruth's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about GroundTruth

An AI-synthesized read of the highest-engagement posts about GroundTruth on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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