COMPANY PROFILE

GroundTruth

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Leading location technology company that drives results with real-world data

New York City, United StatesFounded 2009Marketing

Valuation $0–100M Latest valuation · 2018

Headcount 100–500 Current team size

Total funding $100–500M Disclosed equity funding

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About GroundTruth

GroundTruth provides location-based data and insights that help businesses enhance their marketing strategies and understand consumer behavior. Utilizing advanced technology and data analytics, GroundTruth offers solutions that enable businesses to leverage location intelligence for better decision-making.

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By integrating a variety of data sources, including mobile and GPS data, GroundTruth helps businesses understand where their customers are, how they move, and what drives their decisions. This information is crucial for optimizing marketing campaigns, improving customer engagement, and increasing overall business performance.

GroundTruth’s platform offers tools for analyzing foot traffic, targeting specific demographics, and measuring the effectiveness of marketing efforts in real-time. Their solutions are designed to help businesses of all sizes utilize location data to gain a competitive edge and achieve their strategic objectives.

Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2009
Headquarters: New York City, United States
Employees: 390
Open positions: 15
Dealroom signal: 79.4/100
Industry: Media, Marketing
Sub-industry: Marketing Analytics
Sector: Marketing, SaaS, Platform, Alternative Data
Technology: Big Data
Business model: SaaS
Client focus: b2b
Investment activity: 1 company, latest Nov 2016
Capital deployed: —
Preferred round: ACQUISITION
Links: Website LinkedIn X

Latest news

Press, funding announcements and product moves mentioning GroundTruth.

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Funding history

9 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITIONOther financing	Mar 2026	$0	—	Zerotoone	↗
SERIES FOther financing	Jul 2018	$18M	$72M	Undisclosed	—

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Growth signals

GroundTruth website traffic

Latest recorded traffic for GroundTruth is 36K monthly website visits, down 25% over the last three months. GroundTruth's team grew 4% over the past year.

Latest monthly visits36K 3-month web change-25% 1-year team growth+4%

Monthly website visitsMar 2017–Jul 2026

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Open positions

Openings linked to this company in Dealroom

Salesforce Business Systems Analyst1, World Trade Center, 10007 New York, New York · Sales · Aug 14, 2026 Associate Account ExecutiveNew York, NY · Sales · Aug 11, 2026 Software Engineer (Ad Serving Team)1, World Trade Center, 10007 New York, New York · Backend Development · Jul 11, 2026 Associate Ad Operations Manager1, World Trade Center, 10007 New York, New York · Marketing & Communication · Jul 10, 2026 Salesforce Administrator1, World Trade Center, 10007 New York, New York · Sales · Jul 2, 2026 Account ManagerNew York, NY · Sales · Jun 26, 2026 Associate Account Manager1, World Trade Center, 10007 New York, New York · Sales · Jun 26, 2026 INSIGHTS MANAGER1, World Trade Center, 10007 New York, New York · Business Intelligence · Jun 19, 2026

8 distinct openings shownExplore hiring signals →

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