G
Groundfloor
Offers short-term, high-yield real estate debt investments to the general public
About Groundfloor
Groundfloor is a financial technology company that democratizes real estate investing by allowing both accredited and non-accredited investors to participate in real estate investment loans on a fractional basis. Founded in 2013 by Brian Dally and Nick Bhargava, the company is headquartered in Atlanta, Georgia. Groundfloor operates in the real estate and financial markets, providing a platform where individual investors can invest in short-term, high-yield real estate loans. The business model is straightforward: Groundfloor sources real estate loans, fractionalizes them, and offers these fractions to investors. Investors can choose loans based on their risk tolerance and investment goals, and Groundfloor makes money by charging fees to borrowers and taking a small percentage of the loan amount. The platform typically offers returns of around 12 percent annually on loans with a term of six to twelve months. Groundfloor serves a diverse range of clients, from seasoned real estate investors to beginners looking to diversify their investment portfolios. The company aims to make real estate investing accessible to everyone, breaking down traditional barriers to entry.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2013
- Headquarters
- Atlanta, United States
- Employees
- 129
- Open positions
- None listed
- Dealroom signal
- 0.0/100
- Industry
- Fintech, Real Estate
- Sub-industry
- Mortgages & Lending, Real Estate Services, Wealth Management
- Sector
- Fintech, P2P Lending, Crowdfunding, Alternative Investments, financial inclusion
- Business model
- Marketplace & ecommerce
- Client focus
- b2b, b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VCEquity / VC | Nov 2024 | $1.2M | $4.8M | Undisclosed | — |
| LATE VCEquity / VC | Feb 2024 | $700K | $2.8M | Undisclosed | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Groundfloor is 170K monthly website visits, up 0% over the last three months. Groundfloor's team grew 27.7% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed7 investors entered at this stage
American Underground
IMAF Cape Fear
Raleigh Founded- PVPescadero Pacific Ventures
- ISIMAF Sandhills
Olive Tree Capital
IMAF-RTP
Series A2 investors entered at this stage
Fintech Ventures Fund
Seedinvest
Series B and later1 investor entered at this stage
- MEMedipower
Other known investors3 additional known investors
AAlchemy Ventures
Cacao Capital
MDO Holdings
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Groundfloor on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Groundfloor’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.