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Green Bits

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POS platform for cannabis dispensaries offering tools for inventory management, sales tracking, customer relationship management, and compliance

San Jose, United StatesFounded 2014Marketing
Valuation $100–250M Last recorded · 2020
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Green Bits and the history behind them.

About Green Bits

Green Bits provides a point-of-sale (POS) and retail management platform tailored for the legal cannabis industry. Founded in 2014 by fintech entrepreneurs Ben Curren, Trae Robrock, and Andrew Katz, the company was established to address the complex compliance and operational needs of cannabis dispensaries. The founders' background in financial technology was pivotal, as they approached the cannabis market's challenges from a tax and compliance perspective, which they considered to be in their corporate DNA.

The company's primary offering is an iPad-based POS system that assists cannabis retailers with day-to-day operations. This platform is designed to manage state-specific regulations, such as automatic sales limits, customer ID verification, and compliant receipt and label generation. Key features include real-time inventory tracking from intake to sale, sales analytics, customer and employee management, and integrations with other industry platforms like Weedmaps and Leafly. The system automates the synchronization of sales and inventory data with state traceability systems, aiming to ensure 100% accuracy in reporting and simplify compliance for retailers.

Green Bits operates on a software-as-a-service (SaaS) model, generating revenue through its retail management platform. Its target clients are cannabis dispensaries in the United States seeking to streamline operations, manage inventory effectively, and navigate the intricate web of state regulations. Over its history, the company secured significant funding, raising a total of $42.2 million over three rounds from investors including Tiger Global Management and Casa Verde Capital. A major milestone occurred in March 2021, when Green Bits was acquired by Dutchie, a larger cannabis technology platform. This acquisition was part of Dutchie's broader strategy to create an all-in-one solution for the cannabis industry, combining e-commerce with robust POS and compliance tools. Following the acquisition, Green Bits was integrated into the Dutchie POS system and is no longer sold as a standalone product.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2014
Headquarters
San Jose, United States
Employees
11
Open positions
None listed
Dealroom signal
67.9/100
Industry
Marketing, Enterprise Software
Sector
Marketing, Security, Customer Service, Inventory Management, Cannabis, Point of Sale, Immersive Technologies, Hard Tech, DT and LS
Technology
Deep Tech, Augmented Reality
Business model
SaaS
Client focus
b2b

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Mar 2021 $0 — Dutchie ↗
SERIES B✓Equity / VC Apr 2020 $23M $92M Snoop Dogg · DNS Capital · Casa Verde Capital · Tiger Global ↗
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Growth signals

Green Bits website traffic

Latest recorded traffic for Green Bits is 1.4K monthly website visits, up 536.4% over the last three months. Green Bits's team declined 26.7% over the past year.

Latest monthly visits1.4K 3-month web change+536.4% 1-year team growth-26.7%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A4 investors entered at this stage

Other known investors4 additional known investors

  • Dutchie
  • Hard Yaka
  • Level One Fund
  • Phyto Partners
Team profiled 16 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇺🇸 United States60%
🇵🇱 Poland20%
🇱🇹 Lithuania20%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Green Bits on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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